How to optimize landing page for visitor

Hi my Friends,

The landing page of a site is changed as per the search term, or we can say as per the keywords, might be your single page become landing page for various keywords, and it is also possible that more than one pages become landing page for a single keyword.

So the question is come, how we optimize for a visitor, but before that let me explain who is your visitor, your visitor is not your competitor, as so many times your competitors also come to your site to check what you are doing with pages, how you are optimizing, and what on page changing your doing.

Here I going to take some cases, like if you are selling product, providing services or giving only information, then how you optimize your landing:

Case 1:- Product selling site landing page

I hope all of you are aware with the eCommerce sites, their landing page where they placed products, category page where they place all type of individual products related with that category, so what should be special required there, the special required to make your landing page more user friendly, like the page of product must have:

• Bullet points about the products
• What you are giving with product
• Price
• Delivery time
• Return process
• Warranty if your giving
• Compare button with price 
• High image resolution of the product
• Buy Button, checkout, add to cart are mandatory buttons
• Complete product detail in a paragraph for search engine
• For category, give shorting options by Brand, Price, Arrival, Most searchable, category page also needs s a good keyword rich paragraph in the bottom of all listing for the search engine 

Case 2:- Service site landing page

When we are talking about the service, we want to explain how well we are doing this job and how important this work for you, and what type of technology and process we are using, these all the points we can explain in paragraphs, but under sub heading, because sub-heading give more value to your content.

But in the product selling landing page, in which we share our important points and benefits for the user, also give names of your team members with their brief introduction, and testimonials with their project synopsis, this will generate a trust to user.

Case 3:- Information site landing page

Information means, information that a user wants, check wikipedia page, they divide all the information in headings, and one table gives in which all the important information, because so many times, people wants to know one lines of history, that is somewhere in the content, but if we place all the important things in points, that will very helpful for the visitor, this is the basic, that every SEO should know. 

Specialist in SEO Services Delhi, India