Wednesday 21 November 2018

How to Choose a Client for Successful Business

Hey friends, you know we all are belongs to IT industry, and really I have read till the time so many articles on ‘How to select a right IT service provider”, “10 Steps to choice a correct IT partner for your business”, “Tips to select a good IT partner for your business” blab la bla etc etc etc…..but I really never seen a single article for this, means ‘How to select a right client” off-course, company not have a choice to client, it is the client who have!!!!…But Stop and think, do you’re all the clients are good for your business or not?

In present scenario, we all needs clients to grow our business, more client for more business and it results more money….but think…..is that client give you reputation or going to damage your reputation in the market.

Now we all know it is a critical time, however, to ensure you're selecting the right clients as you wants continue grow. After all, biting off more than you can chew can lead to repercussions that could cost you your reputation.

When it comes to determining who to target when pitching new business, make sure to invoke the same criteria you were using before you grew: this should include a shared mission, values, and a mutual respect.

I have divided entire concept in some points, hope it will make you easy to understand me and my philosophy of client selection, let’s starts:

Don’t change your working ethics
Yes, true!, you have specialization in your domain, so you know the exactly efforts and time, you know the problems those occurred if you committed early delivery.
We have made the mistake of working with clients in the past that were, quite frankly, mean and aggressive. While we could have hired staff to match their demeanor and demands, we realized that it would change the collaborative culture that we have created within our company.

Let them know the Deliverable
Yes, today’s era is very different as so many times you were thinking that client is very cool and calm and suddenly he bombarded, blasted like volcano!!! And you started thinking that how and why this happened, as everything was fine before 2-3 days… But actual problem is in-activeness of the client that we never measured, so time to time inform them about the deliverable, goals, and the mile stones of the achievements, so that when client blast you have something to show them on time…

Choose client who allow you to work
So many clients shows that they are very particular about the website, business, and other things, and wants a total hold over the service provider, yes it is their right to know what is happening on their website and for their business, but there must be a limits and limitation, so don't pursue clients who are purely price or cost driven, which signals a lack of vision on their part. Instead, seek out clients who are open to new and innovative ideas, which can fuel an agency's creativity and effectiveness.

Never compromise with the Quality of Client
As a service provider, we are very aggressive to get client, promote their products or services, but we need to think that, do really their product or services are usable? Or we are going to promote wrong product or services!!
So, only represent the client that you feel proud about presenting; otherwise, you won't be able to do as good a good job representing them. Even when you get bigger as an agency, you should ask yourself: "Would I use this product myself?" If the answer is no, you shouldn't take the client on.

Your believes gives a Value to Brand you representing
Think about the brand of client, is that gives you excitement or gives a fake feeling, If you don't genuinely feel excited by what your client's company or brand brings to the table, it's going to be difficult to fake. Don't even try it. Take on clients who inspire you, and pass on opportunities that don't. It's the key to running an authentic business.

Be honest about your values
Yes, your dignity is your vision so be honest about your organization’s ethical values, so many time client insist you to do their fast and stop the work of others to mislead, stay true to your values and follow your gut instinct. It hasn't let you down to any client. Look for clients who share your vision, not those who want their way to be the "right" one.


Work with the Clients Who Value and Respect You
In final words, choose clients that see the value in what you are doing, and who understand why you are doing it. It’s helpful when clients see the value in what you are doing because it leads to a strong, successful relationship where you can focus on the end goal rather than having to justify what you are doing every step of the way. software development company in gwalior software developer in gwalior website designing company in gwalior web designing company in gwalior website development company in gwalior web application development company in gwalior web application development in gwalior

6 comments:

  1. Valuable thought.Thanks for sharing..

    ReplyDelete
  2. Good work sir. Companies should not change their work culture and rules for client.

    ReplyDelete
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