SEO Guidelines for website and Webpages

1- URL should be static and if possible just after the domain name, like www.example.com/web-design-company-india,

2- Use '-' for joining words in URLs instead of '_' or other things

3- One page should open via only one URL, like

www.example.com/web-design-company-india this page do not open with www.example.com/web-design-company-india/ or www.example.com/web-design-company-india/Index or any other parameters, as they are consider duplicate pages

4- Link for the home page always give via domain name, like www.example.com, do no place www.example.com/index.php or example.com or http://exmaple.com.index.php as they are consider duplicate pages

5- Try to remove canonical issues of www and non-www from the domain, means a sites should always open with www,

6- Place 'nofollow' attributes at all the outgoing links on a page that are going to any other websites

7- If there are shorting system at any pages, and due to that shorting content remain same but the sequence and page URL change, then use 'rel=canonical' at the stating of these duplicate pages, and mention the original page, so that Google can detect it.

8- If there is any calendar on page then user 'nofollow' as this calendar only consume our useful crawling time i.e not useful for the ranking

9- If we are going to use pagination by 1,2,3 or A,B,C.. or <<Prev Next >> then make its URLs [www.example.com/page-1, www.example.com/page-2 etc] Static, if all the pages having different content, otherwise place 'Rel=canonical' of the main landing page.

10- The main heading of every page, highlight with H1 tag, and sub heading by H2 tags, as these two tags are SEO friendly and Google give good priority.

11- If our pages navigated more then 2 steps, then always use 'Bread Crumb' as that will help to user as well search engine to under stand the website' structor.

12- Sitemap of a site can have 50,000 URLs but must not be larger than 50MB [these are very high]

13- Place this code <meta name="robots" content="NOODP">

on the home page of every website to avoid data fetching from open directories

14- Place alt attributes at the image so that SEOs can place their description title about the image

15- If you are usinf javascript, then please call it by file, do not write entire code on the page, as this will help to google bot to crawl a webpage fastly.

16- For the modification in the size and color of font etc, use CSS, as this will help in fast loading.

17- Place 'noindex' and 'nofollow' attributes on the custom 404 page, as this kind of page should not rank in google or not show in the sitelinks

Specialist in SEO Services Delhi, India