Everyday we are searching lots of things on Google with the help of keywords, and most of the time we see few sites, like if you search 'schools in delhi', doctors in delhi, hospitals in delhi, coaching centers in delhi, and we see justdial, clickindia, sulekha etc websites, but have you ever think why these sites always on 1st page with everykind of keywords, please think a while.
The second clue I am giving you, search buy mobile online, buy ac online, buy tv online, buy dvd online etc, then we find flipcart, homeshop18, tradus, snapdeal, naaptol etc sites are there, did you think why?
Think what the webmaster and SEOs of these website do, so that these sites ranked with every keyword , some time we think they optimize every page and did off-page work lots then other website, but think for a min, is this possible, as these kind of website or better to say portal having thousands of keywords and lakhs of pages, if we think they submit 10 directory, 10 bookmark and at-least 1 article for each keyword, then?
Then, the owner of this website will die by the heart attack, because this work needs at-least 2 hours of a day, for the same if we do for 1000 keywords then it need 2000 hours, and in a day one executive work 8 hours then owner needs 250 working days, means 1 year, I counted very less number of keyword.
Here I am asking a question, do you think with the suggested work any keyword can rank on google, as per my experience..NO, because this is very less work..then.
Then, we need to think some ethical tricks, why ethical, because Google is not a gift, google is judge also, to judge your website and punish your website.
Means, we need to select some very important pages, around 100 pages, those having very high competitive keywords, and make them as hub page, means give the link to these very important pages to all the other pages.
In portal, mainly 3 segments are their, city label page, category label page and final product label page, every portal is divided in these structor, now think what people can think, as per me for the product people think buy..with online, if we think about schools then schools with city and location, some time category, like play schools in delhi or nursery schools in dwarka, the same with the doctors, coaching, institute etc.
So, start from the final page, i.e. our product/school/doctor/coaching/institute etc page, place link of category, location and city label at here with good keywords, mainly that we are targeting and also give the link of one similar type products in another product page, but make sure they not more then 10, because more then these can irritate a user or confuse too.
Create separate xml sitemap and RSS for each category with city and submit them in various rss submission sites, these will help to google to visit every page again and again.
We all SEOs knows that very few cities and very few product category is most searchable, hence we need to make them primary pages, and create a knowledge base or article section, here every time post some content give links of 5-10 products/categories/city label pages so that they get back-link as well users those came to this section only to gain knowledge or information.
Now, come to the top 100 hub pages then we finalized in the initial label, give their links in footer of every page, and as a visitor navigate to inside the website, give them results more keen, means short the results as they wants, like if they are choose a category then show all the city and sub-categories of that category, if they choose city then show sub-category and other locations of that city, but if they select a sub-category then show products of that sub-category and cities.
In this make sure your breadcrumb is working properly, and anchor tag would be on keyword, then main title in H1 tag, create at-least one sub-title to place H2 tag, keywords with different format can use in the images of that page, and make sure, if from a page if more than one link is going to another page via image also, then place 'nofollow' tag on that image, as one link is fine from a page.
Now, the question is comes, what we do in off-page, only take that 100 pages for the promotional purpose, rest urls with get push from these 100 pages and gradually they will start ranking.
Specialist in SEO Services Delhi, India
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