Alexa Ranking - is it Important or time wasting task for SEO Person

So many times the client's of SEO firms asked to the SEO manager, I want to improve the Alexa rank of my website, or client may be ask why Alexa rank is so down for my website, these are similar type question and having no any pure technical answer that satisfy a client completely. 

Now the second think, if your are working on the in-house projects then the owner of your company can ask the same question. The things is this, we need to know what is Alexa ranking, how Alexa measure it, and is it really important for website traffic, and query conversion or it is just a cosmetic ranking to make the people fool, lets digg all the aspect that are associate with the Alexa ranking and then decide is it really required or not. Lets start with the formation of Alexa, Alexa was founded in 1996 by two American web entrepreneurs Brewster Kahle and Bruce Gilliat. 

The company's name was chosen in homage to the Library of Alexandria. Alexa offered a toolbar that gave Internet users suggestions i.e based on the traffic patterns of its user community 'where to go next', Alexa also offered context for each site visited, to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. 

Alexa ranks sites based primarily on tracking information of users [Registered users] of its toolbar for the Internet Explorer, Firefox and Google Chrome web browsers, and we everyone know that after launching of Google, very less people used alexa toolbar. Therefore, the webpages viewed are only ranked amongst users who have these sidebars installed, but their numbers are very less, and may be biased if a specific audience subgroup is reluctant to do this. 

Also, the ranking is based on three-months old data, and thus takes time to reflect new changes in web pages content that may happen after a domain has been expired, sold or undergone to a major redesign. Alexa told these words at their website that Alexa’s search results are provided by our own site screener engine. 

The Alexa website provides information about websites and our search engine is geared toward finding sites, not documents, and Alexa’s traffic data is based on a global panel of their Toolbar users. This panel represents a sample of all kind of internet users. 

The panel consists of millions of people those using toolbars created by over 25,000 different publishers, including Alexa and Amazon. hence here we can conclude that instead of waste your time in alexa ranking, give prime focus on the Google SERP ranking to gain traffic and business.

Specialist in SEO Services Delhi, India