Friday 8 December 2017

Google Major Algorithm Updates

S. NoUpdate NameDate of UpdateMajor Points
1Fred8-Mar-17Thin, affiliate-heavy or ad-centered content
2Possum1-Sep-16Tense competition in your target location
3RankBrain26-Oct-15Lack of query-specific relevance features; shallow content; poor UX
4Mobile21-Apr-15Lack of a mobile version of the page; poor mobile usability
5PigeonJuly 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)Poor on- and off-page SEO
6Hummingbird22-Aug-13Keyword stuffing; low-quality content
7Payday Update11-Jun-13A new algorithm targeted at cleaning up search results for traditionally "spammy queries" such as [payday loan], pornographic and other heavily spammed queries.
8Exact Match Domain5-Sep-12prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings
9Pirate Update4-Aug-12designed to prevent sites with many copyright infringement reports, as filed through Google's DMCA system, from ranking well in Google's listings
10Penguin24-Apr-12Spammy or irrelevant links; links with over-optimized anchor text
11Panda24-Feb-11Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

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