Wednesday, 3 July 2019

What to Know About June Broad Core Algorithm Update?

As per my own observation since last 1-2 weeks, I found that the real-time Penguin algorithm is a part of Google’s core algorithm. The Penguin algorithm deals with links.

There has been no official comment or announcement from Google on whether the Penguin algorithm is a part of the June 2019 Core Algorithm Update.

However, it bears noting that on March 2019, Gary Illyes said in a Pubcon Florida keynote address that Google’s team continues to improve the Penguin algorithm.


  1. Google’s official guidance is that there is nothing to fix, as either it will impact or not.
  2. Google Updates sometimes take a week to ten days to bounce around. So it’s best to wait before forming conclusions about what happened.
  3. Google’s Broad Core Updates do not target specific niches. Google’s John Mueller confirmed that the badly-named “Medic” update was not targeting health related sites.  That makes sense for a broad core algorithm update.  The definition of broad is something that has a wide scope. Anyone who says a broad core update is targeting a niche is likely mistaken.
  4. Google’s broad core updates can be said to be about relevance. Site quality always remains important. But it’s never been the sole focus of the algorithm. It’s important to keep in mind that this is a broad core algorithm update, not just a “site quality” update.
  5. When trying to figure out why your site is no longer ranking well, don’t approach it from the point of finding what to fix. Instead, it may be more helpful to ask yourself why your site might not be viewed by Google as relevant anymore.
  6. Sometimes it’s more productive to wonder less about what’s wrong with your site. It could be more productive to consider what’s more relevant about the sites that are ranking better.


As I seen that a few authoritative websites are said to have lost rankings in the June 2019 Core Algorithm Update. This exposes a weakness in the theory that factors such as E-A-T (Expertise, Authoritativeness and Trustworthiness) are directly associated with ranking declines.
 
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