Future of Digital Marketing in India

As per the statista.com the internet users in India are 560 million and it is the second largest online market in the world the first one us off-course china due to its population, and we hope that by the 2021 the internet users in the India will be 600 million.

If we talk about the ratio of population, it is around the percentage of total population of India, it is around 34% and 30% of total Indian population access the internet by mobile and in this around 50% to 70% people use smart mobile phone to buy the products and devices online.

Hence, we can say that the businesses can not go beyond the online market and can not ignore their digital presence to reach the potential customers, and in straight word in the absence of your digital presence, your would be customers can go bound to discover and opt for the services of your competitor and they already have mastering in digital marketing.

Time to become a digital marketing expert

Here are top 6 areas that need to be focused by by you to promote a business:

• Social media marketing – 88.17%
• Search engine optimization – 70.97%
• Content marketing via blogs – 56.99%
• Email campaigns – 55.91%
• Landing page optimization – 55.91%v Search engine marketing – 55.91%

More than 1.5 lakh jobs about to created in India due to digital marketing, so there couldn’t be a better time to become a digital marketing expert, being a digital marketing expert you will perform following activities to promote the business:

• Search engine optimization
• Paid search
• Email marketing
• Social media marketing
• Content marketing
• Content writing
• Inbound marketing
• Conversion rate optimization
• Web analytics and reporting

How to become a successful digital marketer

You may ask this question to your trainer, so here to become a successful digital marketer, you have to develop these skills:

Creativity: You need to come up with come creative ideas to set campaigns, and conversations to differentiate a brand from their competitors.
Analytical ability: Analytical skills is very required as it gives you measuring ability what’s working and what’s failing.
Willingness to experiment: The digital marketing is fast changing domain. As of now there is no any set rules to get success, so you must be open to do experiments explored ways to run campaigns.
Copy-writing: The content if king and duplicate content can harm the ranking and brand, so as digital Marketer you job to involves in copyrighting for sales copy, A/B split testing and to create keyword rich content.
knowledge about technology: Knowledge is the key of success so you must have sound knowledge about your domain as well as know some basic HTML coding, graphics designing and content writing.

Conclusion

As Indian and world facing the lock down period, but business never stop, it runs in the mind and online, so you must learn digital marketing because after the lock-down either you can take up a full-time job as the digital marketer of any company or take up consulting or freelance opportunities as a part-time digital marketer. There is a very big future in digital marketing after the lock-down so you should make yourself ready for the upcoming opportunities.