In this era of paradigm shift, do you really feel turning to DIGITAL?

Few days back, while reading an article in a world famous magazine, will mention its name in the consecutive paras, that the time is moving with its own pace, wherein I read that few Entrepreneurs not giving a damn thought to optimize their digital products which could adversely affect their latency to attract their potential customers.

I am pretty sure, many of you must have started their ventures with a thought to take it to next level with each passing phase but the end result is, you’re getting very limited clients that too through your existing business relationships. Dear, now is the time to digitally engage your prospective customers.

Many businesses stillbelieve on the former marketing trends including advertisements, and other forms of marketing, which has a very limited geographical reachand sometime costly too.

However, Online marketing tactics made it easier than ever to target local customers to generate brand value locally, definitely by deploying specific realms of digital marketing for local positioning of the brand.

I am sure, that by now you must be thinking to practice Digital marketing tactics for your business. Thus, before a digital marketing firm, being a smart Business owner, you should know digital marketing basic terms like Digital Marketing, What is SEO, what is ranking etc. let’s start one-by-one

What is SEO?
According to Forbes, SEO is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google, Yahoo or Bing. It increases both the quality and quantity of your website traffic.

What is Digital Marketing?
Digital marketing works for companies with a global reach as well as for local businesses.

What is ranking over SERP?
Whenever you type a keyword on any of the search engine like Google, Yahoo or Bing and press enter, you see a list of websites with a particular keyword you mentioned. This is called SERP ranking of a website.

Now! Let me ask you, do you really think that your business needs a Digital marketing services?Might be some of you say yes or some says no, but reality is Digital marketing is the best option in present scenario that not only gives you more n more reach among your potential customers in lesser time and economical ways but also build your brand value. Now, you will ask, HOW? Let’s go deeper

Cost-Effectiveness in the Targeted Customers For the marketing of any business, the cost always matters, so with traditional marketing tactics like ads on TV and print media, charges are very high, moreover, some businesses faces a hard time in competing with bigger Brands for ad space to gain attention of the consumers. While most of the digital marketing platforms are either free or are cost effective. Like for the paid campaign also you can measure the reach.

Targeted you Customers
In any marketing plan reaching out to the right audience is very important, digital marketing tactics helps to targeted people who would be atleast 95% interested in your company and products or services being offered.

Similar in paid campaigns, you can set your target audience using PPC (Pay-Per-Click) ad or a Facebook ad. You can set different attributes like age, gender, hobbies, occupation and others to target your audience. You can be as specific as you are willing to, when you’re targeting customers through your digital marketing paid campaigns.

Highly Measurable Results
One thing in digital marketing that will definitely help you to grow your business is, you can have a view over yourdigital marketing results and measure-them too. This means you could figure out whether your marketing campaign is performing well for you or not, giving any output or not, you can track everything in digital marketing.

Digital marketing has no room for guesswork as is the case with Traditional marketing. Each and every tactic used in any digital marketing campaign is measurable.

With the data offered by Google Analytics and other similar tools, you can have a look if a particular approach is effective or if it needs some tweaking. You can also use the things you learn and apply them to future campaigns to ensure better success rates.

Conclusion
Thence, to Conclude, it's time to think where you stand for your potential customer and whether what and how you are actually doing to bring them at your door to buy your services or products.

Companies are Turning To Digital Marketing To Survive during Corona pandemics

“We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.” Said by Scott Jones, CEO of 123 Internet Group

As we all know that, all the countries are facing the problems due to Corona Virus i.e Covid-19 and this will be create a big problem in upcoming some months or even years, so we can understand that all the profitable business of the world will be digital marketing dependents in the coming time.

So many companies are going to shutdown forever, and so many are closed for now, and bu, business gone in total lose where people come for a face to face business, in brief you can understand that the business where the physical engagement of the people required is gone down but those can wake-up those can run online, so now only those business can survive those can switch to online. So many B2B companies and various small companies those used to getting new customers through word-of-mouth publicity will be in very trouble, as the end customer is now not interested to enjoy their life so everything going to stop a some time.

Digital Marketing companies are likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

Of course, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing will not survive. So the key factor is adaptability as soon as you adopt it. Adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.

“There’s a window of opportunity here – when things are back to normal budgets will be going back into live events and that’s what they will be spending their time on.

“But if they see the benefits and opportunities that digital channels can offer, this will become part of their long-term marketing contingency plans.”

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for every company that isn’t ready to think about how they will replace the opportunities that have been lost.

As soon as businesses will shift strategically to digital marketing, there's no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future un-predicted pandemics.

Future of Digital Marketing in India

As per the statista.com the internet users in India are 560 million and it is the second largest online market in the world the first one us off-course china due to its population, and we hope that by the 2021 the internet users in the India will be 600 million.

If we talk about the ratio of population, it is around the percentage of total population of India, it is around 34% and 30% of total Indian population access the internet by mobile and in this around 50% to 70% people use smart mobile phone to buy the products and devices online.

Hence, we can say that the businesses can not go beyond the online market and can not ignore their digital presence to reach the potential customers, and in straight word in the absence of your digital presence, your would be customers can go bound to discover and opt for the services of your competitor and they already have mastering in digital marketing.

Time to become a digital marketing expert

Here are top 6 areas that need to be focused by by you to promote a business:

• Social media marketing – 88.17%
• Search engine optimization – 70.97%
• Content marketing via blogs – 56.99%
• Email campaigns – 55.91%
• Landing page optimization – 55.91%v Search engine marketing – 55.91%

More than 1.5 lakh jobs about to created in India due to digital marketing, so there couldn’t be a better time to become a digital marketing expert, being a digital marketing expert you will perform following activities to promote the business:

• Search engine optimization
• Paid search
• Email marketing
• Social media marketing
• Content marketing
• Content writing
• Inbound marketing
• Conversion rate optimization
• Web analytics and reporting

How to become a successful digital marketer

You may ask this question to your trainer, so here to become a successful digital marketer, you have to develop these skills:

Creativity: You need to come up with come creative ideas to set campaigns, and conversations to differentiate a brand from their competitors.
Analytical ability: Analytical skills is very required as it gives you measuring ability what’s working and what’s failing.
Willingness to experiment: The digital marketing is fast changing domain. As of now there is no any set rules to get success, so you must be open to do experiments explored ways to run campaigns.
Copy-writing: The content if king and duplicate content can harm the ranking and brand, so as digital Marketer you job to involves in copyrighting for sales copy, A/B split testing and to create keyword rich content.
knowledge about technology: Knowledge is the key of success so you must have sound knowledge about your domain as well as know some basic HTML coding, graphics designing and content writing.

Conclusion

As Indian and world facing the lock down period, but business never stop, it runs in the mind and online, so you must learn digital marketing because after the lock-down either you can take up a full-time job as the digital marketer of any company or take up consulting or freelance opportunities as a part-time digital marketer. There is a very big future in digital marketing after the lock-down so you should make yourself ready for the upcoming opportunities.

Importance of Schema Markup for SEO 2020

Schema markup is a form of micro data and found at Schema.org, Once added to the WebPages, schema markup creates an enhanced description for better user experience(commonly known as a rich snippet), which appears in search results when our web page ranked for any key term. World's most of top search engines like Google, Yahoo, Bing, and Yandex has started collaborating to create Schema.org in year 2011. Schema markup is especially important in the age of Hummingbird and RankBrain algos. How a search engine interprets the context of a query will determine the quality of a search result.

Schema can provide context to an otherwise ambiguous webpage.
Theory Via Schema.org:
“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, Avatar tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means—“Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”

Does Schema Improve Your Search Rankings?
There is no evidence that microdata has a direct effect on organic search rankings.
Nonetheless, rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.
According to a study by acmqueue, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.
Very few things in SEO, today, can move the dial quickly. This can.
What Is Schema Used For?
Businesses and organizations
Events
People
Products
Recipes
Reviews
Videos
Above are some of the most popular uses of schema markup. However, there’s a good chance that if you have any sort of data on your website, it’s going to have an associated itemscope, itemtype, and itemprop.
Benefits of Using Microdata
Microdata is a set of tags that aims to make annotating HTML elements with machine-readable tags much easier. Microdata is a great place for beginners to start because it’s so easy to use.
However, the one downside to using microdata is that you have to mark every individual item within the body of your webpage. As you can imagine, this can quickly get messy.
Before you begin to add schema to your webpages, you need to figure out the ‘item type’ of the content on your webpage.
Once you’ve figured out the item type, you can now determine how you can tag it up.
Let’s look at an example. Let’s say that you own a store that sells high-quality routers. If you were to look at the source code of your homepage you would likely see something akin to this:
Once you dive into the code, you’ll want to find the portion of your webpage that talks about what your business has to offer. To make things easier you can browse a list of item types here, plus you can view extensions to identify the specific entity that you’re looking for. Keep in mind that this list is not all-encompassing, so there is a possibility that you won’t find the item type for your specific niche. You can apply these tags to the rest of the page now. When using tags to identify item properties, it’s not necessary to tag the entire line, just the one portion the property is making reference to.
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For example, if you have a line that says Address: 1234 w sunshine blvd, then you only need to apply the tags around the address itself and nothing else.

This code may look complicated, but schema.org provides examples on how to use the different item types, so you can actually see what the code is supposed to do. Don’t worry, you won’t be left out in the cold trying to figure this out on your own!
If you’re still feeling a little intimidated by the code, Google’s Structured Data Markup Helper makes it super easy to tag your webpages. To use this amazing tool, just select your item type, paste in the URL of the target page or the content you want to target, and then highlight the different elements so that you can tag them.
Using RDFa
RDFa is an acronym for Resource Description Framework in Attributes. Essentially, RDFa is an extension to HTML5 and it was designed to aid users in marking up structured data.
RDFa is considered to be a W3C recommendation, meaning that it is a web standard, and it can be used to chain structured data vocabularies together. This is especially useful if you want to add structured data that stretches beyond the limits of Schema.org. You can breathe a sigh of relief. RDFa isn’t much different from Microdata.
Similar to microdata, RDFa tags incorporate with the preexisting HTML code in the body of your webpage. For the sake of familiarity, we’ll look at the tech website once again as an example.
The HTML for your tech site would likely look like this before it was modified:

To begin, you want to ensure that the vocabulary that you’re using is Schema.org and that the webpage in question is making reference to a technology page.
For this example, you can search for “technology” on Schema.org to learn how to tag different elements. Typically, you’ll find examples near the bottom of the page that will show you how to use them in practice.
Simply click on the RDFa tab to view specific RDFa examples.
Next, you need to use the vocab tag combined with the URL http://schema.org to identify the vocabulary for the markup. To identify the page type, use the typeof tag. Unlike microdata, which uses a URL to identify types, RDFa uses one or more words to classify types. Comparing microdata and RDFa side by side, the type of attribute is the equivalent of the item type attribute found in Microdata. Furthermore, the property attribute would be the equivalent to the item prop attribute.
For further explanation, you can visit Schema.org to check lists and view examples. You can find which kinds of elements are defined as properties, and which are defined as types.
Going back to our earlier example, the tech page would look like this after it has been appropriately tagged:

To aid you, every page on Schema.org provides examples on how to properly apply tags. Of course, you can also fall back on Google’s Structured Data Testing Tool.
Conclusion Hopefully, any fears that you might have had when you heard the word “Schema” or “Structured Data” have been put to rest.Schema is much easier to apply than it seems and it’s a best practice that you need to incorporate into your webpages. The work may seem tedious. But given time and effort, you’ll be

Why you need to become very good in Digital Marketing by 2020

Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...

So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.

Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.

So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.

Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.

SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.

Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.

Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.

Design a Land of Your Dreams Job in Digital Marketing for 2020

Either you’re looking to jumpstart a new career or take your current skills upgraded, an advance Digital Marketing course will give you the best boostup to become a digital marketing professional. With the nine jams of Digital marketing by spending some hours of your life, you’ll be well-versed in the top marketing tools and skills of 2020, including Facebook Ads, Google AdWords, Email and various other platforms.

Here's what's included:

Easy to Learn Email Marketing
For Email Marketing the MailChimp is the base line, it has proven many times highly successful in helping businesses build their brand and engage with audiences online. You can how to optimize content, build your email lists and A/B split test emails and can track the response.

Facebook Ads & Facebook Marketing Mastery Course

Facebook is one of the most important advertising mediums used today and you’ll be in a position to take the job market by storm. You must learn how to create different Facebook ads, optimize them for increased conversions and decreased costs, and grow your Facebook likes and post engagement.

The Ultimate Guide To Google AdWords

Every day people even you & me too use Google to find new products, which is why knowing how to optimize an AdWords campaign is a vital marketing tool. Must know how to set up your AdWords account from scratch, select and use keywords to your advantage, and structure campaigns that will drive high-quality traffic to your website.

Retargeting & Remarketing

Retargeting is an effective marketing strategy because it targets people who are already familiar with a brand and have recently demonstrated interest. You need to learn how to drive traffic and get the most out of that traffic and also dive deeper into content marketing, AdWords and targeted display.

Build The Perfect SEO-Optimized Website or Blog

Web design is a sought-after skill these days and WordPress is no exception.  You can learn if possible,how to build an SEO-optimized site from scratch and how to repeat the process quickly. Through step-by-step, you should learn how to set up domain registration, site hosting, the back-end, and much more.

Know the Complete SEO life cycle

As of now SEO is more than a fancy buzz word that employers like to hear, it’s crucial to optimizing a blog or website. You must explore keywords, on-page optimization and takes an extensive look at backlinking, so you can learn how to use quality links that will boost your site’s search ranking.

Amazon Traffic, Sales and Marketing for Sellers & Affiliates

If you’re interested in learning how to sell tangible products as either an Amazon FBA seller or an affiliate, you need to know, including how to market your Amazon FBA listings & Amazon affiliate links.

SEO Affiliate Domination

Thanks to the Internet, there are countless ways to make money using free or low-cost strategies. The goal of is to show you how to become successful using e-commerce, affiliate marketing, SEO, and video marketing. You’ll also gain a better understanding of how to build brand authority.

Affiliate Marketing: The Fast Track Formula

There’s a reason affiliate marketing is so popular — it’s one of the most productive online business models out there. You have to learn how to find a domain, set up a website, and use social media to increase your exposure, traffic, and ultimately sales!

The coming year 2020 is life changing year for everyone, so why wait learn and earn to enjoy a happy life.