Which SEO tool is Better - SEMrush or Serpstat

As we know that SEOs are worldwide using so many tools, but a few tools are very popular among the SEOs, so we are today going to comparing in between Serpstat vs SEMrush and try to find out which one is better for the SEOs.

As with the help of these tools SEOs can go in-depth of the analysis about the business, keywords and competitors and actually this is the prime part of Good SEO practices, because on the basis of these our work can ensure a business will be found in the top of the search engine results when users are searching for the service or product you are offering with the help of keywords associated to your business

The Main Differences Between Serpstat vs SEMrush

As per me both tools like Serpstat and SEMrush are all in one SEO toolkits having various other tools inside and features that can allow you to analyse for your SEO works, and able to know are you doing well, and you can show the improvements. These tools can also help you to find profitable keywords that you can use within your website or blog to get ranked and more page views.

S. No	Serpstat	SEMrush
1	Keyword Research Tool	Organic Research
2	Search Analytics	Advertising Research
3	Advertising Analysis	Display advertising tool
4	Content Marketing Ideation	Backlink analysis tool and backlink research tool
5	Competitor Research & Competitor Analysis	Keyword research
6	Rank Tracking / Rank Tracker	Product listing ads
7	Market Intelligence	Traffic analytics
8	On-Page Site Audit Tool	Market explorer
9	Reports and Infographics	SEO Writing assistant
10	API	Project tracking
11	White Label Reports	Site audits
12	Backlink Analysis	Social Media Tracker
13		Social Media Poster
14		Brand monitoring
15		On-page SEO checker

As per my analysis Serpstat does not having any social media tools inside, whereas SEMrush has social media tracking and posting tools included so that you can analyse and compete with your competitors’ social media strategy

Serpstat does not have SEO writing, whereas SEM rush has an SEO writing assistant feature that helps you to make sure that all of your content is optimized

Know about Serpstat

Serpstat is an all in one SEO toolkit that can help you to automate your SEO processes. It has a range of different modules to help you with different areas of your SEO campaigns, and it helps you keep track of your results and analytics from one central place.

Serpstat is not just for SEO professionals, it has also been designed to be used by analytics experts, content managers and PPC specialists, and digital marketers, so although it’s features are advanced, it’s suitable for anyone to use.

Mistakes and issues that you can find using this tool include:

• Links verification
• Correct interlinking verification
• Robots.txt settings
• Missing Pages
• The relevance of content within Meta Tags and length in title and description
• Headings (H1, H2 etc)
• Duplicate content
• Creation or correction of sitemap
• Problems with images
• Presence of “display:none” hidden content and frames
• Reports and Infographics

The reports you create can be fully customized with your branding and logo so that they are fully white labelled. This is a great feature if you are providing SEO services for another company or working as an agency. There are no limits to the number of reports you can export, and you can export them in multiple formats depending on what works best for you.

The Benefits of Using Serpstat

• Serpstat is an all in one SEO toolkit that will be able to handle all of your SEO needs.
• The user interface and dashboards are very easy to understand and use, even if you are a complete beginner.
• Serpstat can create white-labelled reports, which is a great option to have if you are working on an SEO project on behalf of a client.
• You can have unlimited users for your account, so you can add in your colleagues or your boss so that they can easily view statistics and reports.
• There is a free plan available with access to some useful features.
• The pricing is affordable compared to other SEO toolkits.
• The reports are presented visually and are easy to understand.
• The Downsides to Using Serpstat
• The customer service team can be a little slow to respond during peak times.
• There have been reports that the keyword difficulty can occasionally be inaccurate.
• White labelled reporting is only available on the ‘Enterprise’ plan which is very expensive, so not suitable for everyone.

Know about SEMrush

SEMrush is an all in one marketing toolkit that gives you everything you need to grow your online presence through SEO, PPC, and content marketing. As well as helping you see how your own sites are performing, you can also use SEMrush to analyse your competitors’ strategies and work on outranking them in SERP results.

This tool allows you to:

• Optimize the links on your pages (internal and external)
• Add in any missing tags
• Optimize titles, meta descriptions, and HTML tags for search engines and users
• Check for and correct any broken images
• Detect and erase any error pages
• Find duplicate content
• Perform HTTPS checks
• Backlink Checker

The metrics you can track include:

• Changes in your number of followers, compared to your competitors
• Engagement levels over time
• Find the hottest topics through the hashtag reports
• Find the most engaging social media posts
• Analyze publishing trends over time
• See who’s mentioning you or your competitors

The Benefits of Using SEMrush

• SEMrush allows you to spy on your competitors’ SEO strategies so that you can compare them with your own and find new link building opportunities.
• The SEO writing assistant helps you to ensure that your content is always fully optimized for search engines.
• You can easily do organic and paid keyword research, find competitive keywords, long-tail keywords, and related keywords to enhance your keyword strategy for your SEO campaigns.
• SEMrush has advanced reporting and analytics features, so you can easily create professional reports with all the information you need at the click of a button.
• SEMrush offers good value for money when you consider all the tools and features it includes.
• The Downsides to Using SEMrush
• There are so many tools available that it can be a little confusing to navigate everything at first.
• It’s not always clear how to use all of the tools at first, so there is a learning curve.

Serpstat vs SEMrush FAQs:

Does Serpstat offer SEO or PPC services?
This platform is more focused on marketing professionals, which means it does not offer SEO or PPC services to their customers.

What Google Volume does Serpstat show?
Serpstat does not collect data in real-time, nevertheless shows the monthly average keyword volume of the last year and third-party services.

Serpstat vs SEMrush Compared: Which is better?

After comparing Serpstat and SEMrush side by side, it’s clear that both of these are great SEO toolkits.

But which one is better?
Well, that depends on your needs really.

Keep in mind that Serpstat allows you to use its basic features for free (within usage limits), whereas SEMrush offers a 7 day free trial with access to all features, but you will need to provide your credit card details when you sign up

Reasons Why Digital Marketers Can Win 2020 And Beyond

One survey conducted by an online research firm i.e eMarketer and according to this firm people changing their interest from traditional marketing to online marketing, because traditional marketing is one time show off in a single cost while online keeps their foot prints.

The traditional marketing is based on the local data with very poor analysis while digital marketing is clubbed with artificial intelligence, machine learning, data analysis and social engineering by that an user get the information of their choice as per their behavior, because people spending more than 3 hours in a day over the internet without proper work, they spend this time just for the surfing and search.

In honor of the latest digital marketing milestone, here are three reasons why digital marketers have more opportunities to win this year and beyond:

Innovations in Social Media platforms
We’ve watched as social media has been used to keep in touch with people, form new connections and promote brands. Innovations along the way have created a digital social world where marketers can experiment with new marketing strategies, captivate audiences and compete at high levels to reign supreme. Facebook’s introduction of augmented reality ads, Instagram TV and in-app checkout, for example, have given marketers compelling new ways to connect with their audiences.

With social media maturing, there are large platforms (like Facebook, Twitter, Linkedin, Instagram etc) that now represent mass audiences and smaller networks that engage tight niches. Identifying the right platforms to best engage with your target audience is the key to success for earned and paid social media campaigns. For example, Strava is a social network for runners and cyclists that launched a new “streaks” feature designed to encourage users to commit to athletic challenges.

Whether your focus is broad or narrow, the key to social media success is staying authentic and becoming part of the community. You can establish a strong presence by positively engaging with followers through comments and posts and by always remembering to keep your brand voice in mind before interacting in order to remain true to the brand’s vision and keep a healthy line of communication open.

A Strong Generational Shift In The Use Of Technology
As the digital savviness of older generations vastly improves and social media remains a key platform for news and connectivity, digital immigrants and digital natives are slowly becoming one audience. The percentage of people aged 65 and older using at least one social media site grew from 7% in 2010 to 40% this year, according to the Pew Research Center.

More than three-quarters of 55- to 64-year-olds use smartphones, and 85% use the internet. What was once a clear difference in online engagement between a 60-year-old and a 26-year-old consumer is now hazy, as both can be engaged with influencers, authentic content and the right messaging.

I believe it's still important to understand how different generations engage online. Many members of Generation Z, for example, seem to prefer personalization to privacy. One study found that while 38% of Gen Zers "prefer online ads to be related to their browsing history or entertainment preferences, the cohort is less concerned about privacy, with 32% saying they aren't concerned that companies will use their personal online data in a way that could harm them.

" Conversely, baby boomers are more restrictive when sharing personal information. Ultimately, it’s important to identify your audience and understand that not everyone within each generation reacts the same. Both factors are key when trying to engage different generations online.

Marketing Technology Has Just Scratched The Surface
Artificial intelligence and automation continue to entice digital marketers. The development of these advanced tools has significantly enhanced marketers’ abilities to target specific audiences, personalize messages and measure the success of campaigns. And with just 51% of marketers using artificial intelligence (AI) as of March 2018, it’s clear that marketing technology has plenty of room to grow.

Today's marketers have the option to avoid an influx of data and instead use AI to analyze information and structure insights in a way that makes them actionable. Google has notoriously been using AI — machine learning-powered offerings include responsive search ads and bidding tools — to help marketers maximize campaigns.

Marketing automation, which can put AI-based insights into action, can be used in almost every critical point of marketing and sales funnels. Many brands are investing in this technology — one report found that "marketing automation software was a $3.3 billion market in the U.S. in 2017," and that 67% of marketing leaders were using a marketing automation platform.

AI also helps marketers analyze performance before campaigns are launched. Predictive modeling shows advertisers what audiences, media channels and messages could come together with the most success, as the model uses data to quickly test multiple possible scenarios and give marketers a prediction of the best future outcome.

But as of 2017, less than a quarter of the organizations surveyed for one study were using predictive analytics. I believe this indicates that advancement in marketers' use of predictive modeling is still to come.

For marketers who want to take the early lead, the time for predictive analytics adoption is now. The first step is to partner with a company that's already using AI, automation and predictive modeling, and absorb as much insight as possible before trying to deploy AI yourself. Learning from your partner’s past mistakes and successes can help prepare you for such advanced technology and determine which strategies will work best for your marketing objectives.

Digital marketing has provided businesses with stronger and more cost-effective marketing opportunities that consistently deliver results. It's also given marketers the tools and insight needed to innovate and succeed within ever-evolving industries. The possibilities for future innovations are seemingly endless, and as marketers, that’s music to our ears.

Importance of Schema Markup for SEO 2020

Schema markup is a form of micro data and found at Schema.org, Once added to the WebPages, schema markup creates an enhanced description for better user experience(commonly known as a rich snippet), which appears in search results when our web page ranked for any key term. World's most of top search engines like Google, Yahoo, Bing, and Yandex has started collaborating to create Schema.org in year 2011. Schema markup is especially important in the age of Hummingbird and RankBrain algos. How a search engine interprets the context of a query will determine the quality of a search result.

Schema can provide context to an otherwise ambiguous webpage.
Theory Via Schema.org:
“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, Avatar tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means—“Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”

Does Schema Improve Your Search Rankings?
There is no evidence that microdata has a direct effect on organic search rankings.
Nonetheless, rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.
According to a study by acmqueue, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.
Very few things in SEO, today, can move the dial quickly. This can.
What Is Schema Used For?
Businesses and organizations
Events
People
Products
Recipes
Reviews
Videos
Above are some of the most popular uses of schema markup. However, there’s a good chance that if you have any sort of data on your website, it’s going to have an associated itemscope, itemtype, and itemprop.
Benefits of Using Microdata
Microdata is a set of tags that aims to make annotating HTML elements with machine-readable tags much easier. Microdata is a great place for beginners to start because it’s so easy to use.
However, the one downside to using microdata is that you have to mark every individual item within the body of your webpage. As you can imagine, this can quickly get messy.
Before you begin to add schema to your webpages, you need to figure out the ‘item type’ of the content on your webpage.
Once you’ve figured out the item type, you can now determine how you can tag it up.
Let’s look at an example. Let’s say that you own a store that sells high-quality routers. If you were to look at the source code of your homepage you would likely see something akin to this:
Once you dive into the code, you’ll want to find the portion of your webpage that talks about what your business has to offer. To make things easier you can browse a list of item types here, plus you can view extensions to identify the specific entity that you’re looking for. Keep in mind that this list is not all-encompassing, so there is a possibility that you won’t find the item type for your specific niche. You can apply these tags to the rest of the page now. When using tags to identify item properties, it’s not necessary to tag the entire line, just the one portion the property is making reference to.
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For example, if you have a line that says Address: 1234 w sunshine blvd, then you only need to apply the tags around the address itself and nothing else.

This code may look complicated, but schema.org provides examples on how to use the different item types, so you can actually see what the code is supposed to do. Don’t worry, you won’t be left out in the cold trying to figure this out on your own!
If you’re still feeling a little intimidated by the code, Google’s Structured Data Markup Helper makes it super easy to tag your webpages. To use this amazing tool, just select your item type, paste in the URL of the target page or the content you want to target, and then highlight the different elements so that you can tag them.
Using RDFa
RDFa is an acronym for Resource Description Framework in Attributes. Essentially, RDFa is an extension to HTML5 and it was designed to aid users in marking up structured data.
RDFa is considered to be a W3C recommendation, meaning that it is a web standard, and it can be used to chain structured data vocabularies together. This is especially useful if you want to add structured data that stretches beyond the limits of Schema.org. You can breathe a sigh of relief. RDFa isn’t much different from Microdata.
Similar to microdata, RDFa tags incorporate with the preexisting HTML code in the body of your webpage. For the sake of familiarity, we’ll look at the tech website once again as an example.
The HTML for your tech site would likely look like this before it was modified:

To begin, you want to ensure that the vocabulary that you’re using is Schema.org and that the webpage in question is making reference to a technology page.
For this example, you can search for “technology” on Schema.org to learn how to tag different elements. Typically, you’ll find examples near the bottom of the page that will show you how to use them in practice.
Simply click on the RDFa tab to view specific RDFa examples.
Next, you need to use the vocab tag combined with the URL http://schema.org to identify the vocabulary for the markup. To identify the page type, use the typeof tag. Unlike microdata, which uses a URL to identify types, RDFa uses one or more words to classify types. Comparing microdata and RDFa side by side, the type of attribute is the equivalent of the item type attribute found in Microdata. Furthermore, the property attribute would be the equivalent to the item prop attribute.
For further explanation, you can visit Schema.org to check lists and view examples. You can find which kinds of elements are defined as properties, and which are defined as types.
Going back to our earlier example, the tech page would look like this after it has been appropriately tagged:

To aid you, every page on Schema.org provides examples on how to properly apply tags. Of course, you can also fall back on Google’s Structured Data Testing Tool.
Conclusion Hopefully, any fears that you might have had when you heard the word “Schema” or “Structured Data” have been put to rest.Schema is much easier to apply than it seems and it’s a best practice that you need to incorporate into your webpages. The work may seem tedious. But given time and effort, you’ll be

Why you need to become very good in Digital Marketing by 2020

Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...

So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.

Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.

So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.

Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.

SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.

Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.

Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.

Design a Land of Your Dreams Job in Digital Marketing for 2020

Either you’re looking to jumpstart a new career or take your current skills upgraded, an advance Digital Marketing course will give you the best boostup to become a digital marketing professional. With the nine jams of Digital marketing by spending some hours of your life, you’ll be well-versed in the top marketing tools and skills of 2020, including Facebook Ads, Google AdWords, Email and various other platforms.

Here's what's included:

Easy to Learn Email Marketing
For Email Marketing the MailChimp is the base line, it has proven many times highly successful in helping businesses build their brand and engage with audiences online. You can how to optimize content, build your email lists and A/B split test emails and can track the response.

Facebook Ads & Facebook Marketing Mastery Course

Facebook is one of the most important advertising mediums used today and you’ll be in a position to take the job market by storm. You must learn how to create different Facebook ads, optimize them for increased conversions and decreased costs, and grow your Facebook likes and post engagement.

The Ultimate Guide To Google AdWords

Every day people even you & me too use Google to find new products, which is why knowing how to optimize an AdWords campaign is a vital marketing tool. Must know how to set up your AdWords account from scratch, select and use keywords to your advantage, and structure campaigns that will drive high-quality traffic to your website.

Retargeting & Remarketing

Retargeting is an effective marketing strategy because it targets people who are already familiar with a brand and have recently demonstrated interest. You need to learn how to drive traffic and get the most out of that traffic and also dive deeper into content marketing, AdWords and targeted display.

Build The Perfect SEO-Optimized Website or Blog

Web design is a sought-after skill these days and WordPress is no exception.  You can learn if possible,how to build an SEO-optimized site from scratch and how to repeat the process quickly. Through step-by-step, you should learn how to set up domain registration, site hosting, the back-end, and much more.

Know the Complete SEO life cycle

As of now SEO is more than a fancy buzz word that employers like to hear, it’s crucial to optimizing a blog or website. You must explore keywords, on-page optimization and takes an extensive look at backlinking, so you can learn how to use quality links that will boost your site’s search ranking.

Amazon Traffic, Sales and Marketing for Sellers & Affiliates

If you’re interested in learning how to sell tangible products as either an Amazon FBA seller or an affiliate, you need to know, including how to market your Amazon FBA listings & Amazon affiliate links.

SEO Affiliate Domination

Thanks to the Internet, there are countless ways to make money using free or low-cost strategies. The goal of is to show you how to become successful using e-commerce, affiliate marketing, SEO, and video marketing. You’ll also gain a better understanding of how to build brand authority.

Affiliate Marketing: The Fast Track Formula

There’s a reason affiliate marketing is so popular — it’s one of the most productive online business models out there. You have to learn how to find a domain, set up a website, and use social media to increase your exposure, traffic, and ultimately sales!

The coming year 2020 is life changing year for everyone, so why wait learn and earn to enjoy a happy life.