Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...
So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.
Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.
So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.
Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.
Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.
Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.
Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.
Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.
SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.
Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.
Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.
Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.
Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.
Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.
Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.
A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.
Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.
So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.
Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.
So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.
Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.
Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.
Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.
Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.
Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.
SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.
Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.
Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.
Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.
Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.
Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.
Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.
A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.
Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.
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