Friday 8 May 2020

Which SEO tool is Better - SEMrush or Serpstat

As we know that SEOs are worldwide using so many tools, but a few tools are very popular among the SEOs, so we are today going to comparing in between Serpstat vs SEMrush and try to find out which one is better for the SEOs.

As with the help of these tools SEOs can go in-depth of the analysis about the business, keywords and competitors and actually this is the prime part of Good SEO practices, because on the basis of these our work can ensure a business will be found in the top of the search engine results when users are searching for the service or product you are offering with the help of keywords associated to your business

The Main Differences Between Serpstat vs SEMrush

As per me both tools like Serpstat and SEMrush are all in one SEO toolkits having various other tools inside and features that can allow you to analyse for your SEO works, and able to know are you doing well, and you can show the improvements. These tools can also help you to find profitable keywords that you can use within your website or blog to get ranked and more page views.


S. NoSerpstat SEMrush
1Keyword Research ToolOrganic Research
2Search Analytics Advertising Research
3Advertising Analysis Display advertising tool
4Content Marketing Ideation Backlink analysis tool and backlink research tool
5Competitor Research & Competitor AnalysisKeyword research
6Rank Tracking / Rank TrackerProduct listing ads
7Market Intelligence Traffic analytics
8On-Page Site Audit ToolMarket explorer
9Reports and Infographics SEO Writing assistant
10API Project tracking
11White Label Reports Site audits
12Backlink Analysis Social Media Tracker
13Social Media Poster
14Brand monitoring
15On-page SEO checker


As per my analysis Serpstat does not having any social media tools inside, whereas SEMrush has social media tracking and posting tools included so that you can analyse and compete with your competitors’ social media strategy

Serpstat does not have SEO writing, whereas SEM rush has an SEO writing assistant feature that helps you to make sure that all of your content is optimized

Know about Serpstat

Serpstat is an all in one SEO toolkit that can help you to automate your SEO processes. It has a range of different modules to help you with different areas of your SEO campaigns, and it helps you keep track of your results and analytics from one central place.

Serpstat is not just for SEO professionals, it has also been designed to be used by analytics experts, content managers and PPC specialists, and digital marketers, so although it’s features are advanced, it’s suitable for anyone to use.

Mistakes and issues that you can find using this tool include:


  • Links verification
  • Correct interlinking verification
  • Robots.txt settings
  • Missing Pages
  • The relevance of content within Meta Tags and length in title and description
  • Headings (H1, H2 etc)
  • Duplicate content
  • Creation or correction of sitemap
  • Problems with images
  • Presence of “display:none” hidden content and frames
  • Reports and Infographics


The reports you create can be fully customized with your branding and logo so that they are fully white labelled. This is a great feature if you are providing SEO services for another company or working as an agency. There are no limits to the number of reports you can export, and you can export them in multiple formats depending on what works best for you.

The Benefits of Using Serpstat


  • Serpstat is an all in one SEO toolkit that will be able to handle all of your SEO needs.
  • The user interface and dashboards are very easy to understand and use, even if you are a complete beginner.
  • Serpstat can create white-labelled reports, which is a great option to have if you are working on an SEO project on behalf of a client.
  • You can have unlimited users for your account, so you can add in your colleagues or your boss so that they can easily view statistics and reports.
  • There is a free plan available with access to some useful features.
  • The pricing is affordable compared to other SEO toolkits.
  • The reports are presented visually and are easy to understand.
  • The Downsides to Using Serpstat
  • The customer service team can be a little slow to respond during peak times.
  • There have been reports that the keyword difficulty can occasionally be inaccurate.
  • White labelled reporting is only available on the ‘Enterprise’ plan which is very expensive, so not suitable for everyone.

Know about SEMrush

SEMrush is an all in one marketing toolkit that gives you everything you need to grow your online presence through SEO, PPC, and content marketing. As well as helping you see how your own sites are performing, you can also use SEMrush to analyse your competitors’ strategies and work on outranking them in SERP results.

This tool allows you to:


  • Optimize the links on your pages (internal and external)
  • Add in any missing tags
  • Optimize titles, meta descriptions, and HTML tags for search engines and users
  • Check for and correct any broken images
  • Detect and erase any error pages
  • Find duplicate content
  • Perform HTTPS checks
  • Backlink Checker

The metrics you can track include:


  • Changes in your number of followers, compared to your competitors
  • Engagement levels over time
  • Find the hottest topics through the hashtag reports
  • Find the most engaging social media posts
  • Analyze publishing trends over time
  • See who’s mentioning you or your competitors


The Benefits of Using SEMrush


  • SEMrush allows you to spy on your competitors’ SEO strategies so that you can compare them with your own and find new link building opportunities.
  • The SEO writing assistant helps you to ensure that your content is always fully optimized for search engines.
  • You can easily do organic and paid keyword research, find competitive keywords, long-tail keywords, and related keywords to enhance your keyword strategy for your SEO campaigns.
  • SEMrush has advanced reporting and analytics features, so you can easily create professional reports with all the information you need at the click of a button.
  • SEMrush offers good value for money when you consider all the tools and features it includes.
  • The Downsides to Using SEMrush
  • There are so many tools available that it can be a little confusing to navigate everything at first.
  • It’s not always clear how to use all of the tools at first, so there is a learning curve.

Serpstat vs SEMrush FAQs:

Does Serpstat offer SEO or PPC services?
This platform is more focused on marketing professionals, which means it does not offer SEO or PPC services to their customers.

What Google Volume does Serpstat show?
Serpstat does not collect data in real-time, nevertheless shows the monthly average keyword volume of the last year and third-party services.

Serpstat vs SEMrush Compared: Which is better?

After comparing Serpstat and SEMrush side by side, it’s clear that both of these are great SEO toolkits.

But which one is better?
Well, that depends on your needs really.

Keep in mind that Serpstat allows you to use its basic features for free (within usage limits), whereas SEMrush offers a 7 day free trial with access to all features, but you will need to provide your credit card details when you sign up

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