Effect of Possum algorithm update on your local business listing in India

In India, most of the SEO companies or Business owners not takes local listing very serious in terms of content, website, address and phone numbers, they thinks 'take it easy yaar' 'chill mar', it is local listing, less competition we will bring it again by another name, email, phone number etc.

But Really google is not think it is a take it easy type work, Google is very serious about this service, so before some year ago it given star rating functionality and then review posting by the users those taken services.

But the question is that how much business owner and online marketing person taken it serious and honestly, they submitted more then 2 entries with same mobile number or phone number and also used same website, while google gave facility  to register your franchisees with address and if you have same helpline number than inform to Google about this and they will review and approve it

But due to these so many duplicate entries so many real listing not came on the 1st page or top listing, they started reporting to google about the wrong entries, address, duplicate phone numbers on various  entries, after getting so many reports google taken these issues seriously and started filtering of the duplicate data, like same phone numbers on more than entries or same website on various address.

Google is manually checking listing related with phone numbers and website, and filtering wrong, incomplete or duplicate entries, and this is a part of google algorithm update that is POSSUM algorithm update.

Now you can ask why its name they had taken POSSUM, so here i would like to share my knowledge about this word, as per the dictionary "a small marsupial found in Australia and New Zealand that lives in trees and has thick fur and a long nose and tail", so for local listing this animal is very suitable, because this animal and visit all their local area to understand the local area. 

Specialist in SEO Services Delhi, India