Fundamentals of Digital Marketing for 2020

As the year started, people who are associated with Digital Marketing industry get scared that what Google, Social Media and other advertisement places will react in new year, and really this is dramatically situation for everyone as one side there is time to enjoy new year while other side fear of client expectations, but now New Year celebration is over, but what about the Digital Marketing Industry? is this stable of still ups and down?

How many of you noticed that in the last week of Feb 2020 there is one update came from Google side? Yes this was an update that given a jerk in Ranking over Google, and what is about the other social mediums? yes they too made some changes for the users experiences!

Driven force of digital platforms

Do you know the basic philosophy of Digital Marketing? really this is very simple to understand, in the off line marketing we can not observe the audiences reaction for our promotion but in online or digital marketing industry we can analyze their experiences and reactions, and on the basis their behavior we can plan and change our products/services and way of the promotion .

Actually all the online promotional platform working on the basis of Artificial Intelligence now these days, means platform noticing the behavior and all the activities including their moments , and one the basis of this data these platform display the posts, ads and content before the users/visitors, I hope I have explained this point with you that Data science and Artificial Intelligence become the part of digital marketing.

Google Search Organic Ranking

The core of digital marketing industry is Search Engines and Google is backbone of Search Engines, as only Google owns the 90% search share of entire searches over the search engines, means 9 out of 10 people use only Google to find desired products, services, information, knowledge and solutions, but the primary concern is still the same, how site get ranked over the Google.

Actually Google started understanding of a user behavior since when they open their Google Search in their smart phone or computer or tablate, here your location, nearby area, what you search, which link you clicked, how much time you spent on an opened website, which page you visited in that site, what query you searched after left that website, and than again run entire cycle.

So, on the basis of user's behavior over your website, Google decide a quality score for those key terms by which users reached their. So the On Page presence of website much matter in year 2020, as for the ranking purpose we do a lot of off-page and on-page promotion, but other than this we need to focus on the layout, feel, navigation, pointed information etc etc.

To be continue for Part 2.....