SEO mean different things to different organizations.

For some, it means finding the most searched keywords, finding keywords related to those keywords, and creating content for those keywords. You then monitor how you’re ranking for those keywords and optimize over time.



At the same time, you keep creating content to help “snowball” the growth of your SEO program. Depending on the size or type of your site, you may spend a lot of time optimizing product pages to new keywords or even creating landing pages to attract new customers.

This strategy works well for many websites; however, this strategy isn’t sustainable when you’re an enterprise organization. No matter how large your headcount might be, it can still be challenging to keep up with new keywords and optimize individual product pages versus page templates.

Rank tracking, specifically, can be difficult as there are so many keywords and URLs to keep track of.

While smaller organizations have no trouble keeping up with the rank of their most valuable keywords, enterprises are often challenged with staying at the top of Google for hundreds of thousands of keywords.

Let’s address some of the common problems enterprise organizations face when it comes to rank tracking and how to solve them.
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Challenges With Rank Tracking For Enterprises

The bigger your website, the more complicated rank tracking is for four key reasons:

1. Rank Tracking Is Difficult To Scale

Many enterprise websites are enormous. For example, think about an e-commerce site with 8 million indexed URLs or a news/media site that publishes 100 new articles every day. When you consider that a single URL can rank for multiple keywords (sometimes hundreds!), this can quickly get out of hand.

So how can you routinely monitor that many keywords, especially when rank can change day-to-day for a wide variety of reasons? Even worse, how can you optimize individual pages for keywords with that many pages on your site?

2. Rank Tracking Is Difficult To Maintain

Rank tracking typically comes from keyword research, a process in which you determine what phrases your audience is using to search for the information or products you offer. Unfortunately, this process can be long and cumbersome, especially for enterprises that want visibility for millions of different keywords.

Because of this, keyword research is usually treated as a “set it and forget it” project, or at best, something that’s done quarterly or annually.

If you only perform keyword research once, or very infrequently, you’ll miss out on tracking new keywords that your site is gaining impressions and clicks for. Especially in an increasingly digital world, there is a lot of risk in not seeing recent trends more frequently.

3. Rank Tracking Doesn’t Provide All The Valuable Details

Enterprise organizations often want more granularity than most rank tracking solutions can provide them.

Many rank tracking solutions will tell you what position you’re ranking in for your selected keywords but can’t give you any additional details like how many clicks you’re getting for those rankings. This is because most rank tracking solutions scrape Google search result pages to calculate rank position rather than use real searcher or actual website data.

4. Rank Tracking Is Missing a Lot of Context

Similar to the problem of lacking details is the issue of missing context. Enterprise organizations need to know not only what positions they’re ranking in but why they’re ranking there. Are they performing well, or is there a technical issue that’s preventing them from ranking better?

Without that context, you’ll have little to go off of when it comes to taking action.

So how can you solve the challenges of rank tracking for large enterprise websites? You go beyond rank tracking alone and incorporate more technical SEO elements into your strategy.

How PWA and AMP are Different and What Should You Choose?

Recent stats have confirmed that there are 4.68 billion mobile users actively surfing and exploring the web. And in 2016, mobile traffic surpassed desktop traffic by claiming 51.3% internet users as mobile device users. As much as this term was being floated since the past decade, it is truly now that the Mobile-First’ era has begun.

Consequently, it won’t be surprising to see organizations working to provide better services and experience to mobile users first. However, Google jumped to the mobile bandwagon a couple of years ago when PWA and AMP were introduced.

Both PWA and AMP were designed to enhance a user’s web experience while using a mobile device compatible platform. But users often get confused between PWA and AMP. Let’s save you some time and help you understand the difference between PWA and AMP.

What is PWA?

PWA stands for Progressive Web App. It is designed to give users the look and feel, and the experience of a mobile application by accessing its web pages on a browser. Simply put, PWA is an optimized web page to provide an app like functionality. PWA works when a platform or its services are accessed on mobile web, but without installing its mobile app.

As mentioned, PWA is focused on providing app-like features. This includes:

Faster transition between pages
A complete app-like interface
Ability to send push notifications (requiring users’ permission)
Offline content accessibility, and more.
We already have mobile application, then why did we need progressive web apps?

Mobile devices allow users to download native apps‒applications you download from App Store or Google Play‒but PWA is better. Why and how? Andrew Gazdecki answered the question in a Forbes article, “PWAs are more efficient than native apps. They work on-demand and are always accessible, without taking up a smartphone’s valuable memory or data.

By choosing to use a PWA over a native version of the same application, users consume less data. However, this doesn’t mean users need to sacrifice the convenience of a native app. They are still able to save the PWA to their home screen — it’s installable without the hassle of a real download.”

What is AMP?

AMP or Accelerated Mobile Page was introduced by Google in 2015 to create faster loading web pages for mobile devices. Google open-sourced the ‘AMP Project’ to help developers build these web pages.
In order to create mobile-friendly websites, the unnecessary (inline) JavaScript is removed. Furthermore, the CSS is limited to 50KB for inline use and Google caches the website content to provide a CDN like functionality. The AMP web component, among other features, also provides (limited) JavaScript insertion as a part of AMP library using which you can add animation to your mobile web pages without risking latency.

In the current scenario, AMP is no longer limited to websites. There are AMP ads, AMP emails, and even AMP stories. The AMP version of all these is built to render quickly on mobile devices.
“These days, if it isn’t instant – it’s not fast enough. Even the most memorable creative won’t serve its purpose if the ad is slow and is disrupting UX.” explains the AMP site.

As expected from ads, AMP ads maximize ROI by getting better CTR. They are proven to deliver the same. Triplelift, a native ad tech firm, has seen a 13% increase in its revenue attributed to 6X faster ad loading using AMP ads.

 

PWA vs AMP: What Should You Choose?

Parameter	PWA	AMP
Definition	A web page that provides the look and feel of a mobile application.	Designed to deliver fast and mobile-friendly web pages on mobile devices.
How it's done	Coded mostly using Javascript. However, designed like a web app and includes functions like push notifications.	Website is scripped down of non-required CSS and Javascript to offer fast loading web pages while maintaining user experience.
Recommended for	Progressive web apps are highly adopted by e-commerce and social media businesses.	Accelerated mobile pages are recommended for all publishers targeting mobile audience.
Benefits	App like features.Fast, reliable, and engaging. Eliminates the requirement to design apps for different OS (Android/iOS) using different language. Offline site accessibility. Users don't need to download the app and its updates	Faster loading web pages. Good for mobile SEO. Better chances to increase in traffic Improved ad views. Being Featured on the Google search top stories carousel leads to a higher Click-Through Rate (CTR).
Result	A web page looking and offering mobile app-like functions and experience.	A faster loading web page with better user experience

Can AMP and PWA Be Used Together?

Yes, AMP and PWA can be used together to offer elegant user experiences. This is how it will look like:
User searches for a service and an AMP-enabled result appears on his/her screen. This means a lightweight and pre-cached website is waiting for the user to get clicked on. Once the user clicks on the website, the publishers can engage the user with an app-like web page that asks to send push notifications. This web page enables the user with features like:

• Offline browsing of content and service
• Smooth transition even during a slow internet connection
• An app-like experience
• What’s stopping us from adopting this idea?

The prime challenge is development. While AMP works on the rule of using only HTML and CSS, and avoiding JavaScript altogether (for the most part), PWA pages are designed mainly using JavaScript enabled service workers.

However, this can be countered by creating separate AMP pages used for SERPs, post which the traffic is transferred to the PWA page. What this means is that AMP page can be used to rank well on search engines, and once user clicks to open the AMP page, browser initiates the PWA page for user engagement and retention.

We can help you as a Digital Marketing Services Provider Company in Delhi NCR India

Final Word

PWA and AMP are different technologies for mobile phones. AMP is used to load web pages faster and PWA is used to provide the look and feel of native apps.

As analysed by Adobe, 40% of their revenue came from mobile devices from 1st November to 31st December 2018. With 10.5% mobile traffic resulting in conversions as opposed to desktop traffic where the conversion rate was 7.4%, it is clear that businesses, both big and small, should take their mobile audiences seriously, and start investing in AMP, PWA and/or both, depending on their needs.

By the end of January 2019, 12% ads served by Google were AMP ads. It is also said to be adopted by most publishers, especially the ones concerned about ad delivery and loading speed.

Both are powerful tools to improve site performance and user experience. You can choose either of two technologies or simply implement both to experience the best of both. The choice is yours.

Main Article - https://www.adpushup.com/blog/pwa-vs-amp-progressive-web-app-accelerated-mobile-page/

What's new in Google Analytics 4

Google self-describes the purpose of the new Google Analytics as a next generation approach to “privacy-first” tracking, x-channel measurement, and AI based predictive data all at once. By applying Google’s advanced machine learning models, the new Analytics can fill out data for website traffic and user behavior without relying on having “hits” come from every page.

Google Analytics 4 is built on the same platform for the “App + Web” system that they released in 2019. The App + Web version of Analytics was mainly focused on cross-channel data, meaning that it gave marketers a way to track users across apps, software, and a website.

All this means that its main goal is to shift the way data is shown to focus on users – mainly the user journey from first visit to final conversion.

Plus GA4 is all about “events.” These events are the main way that data is presented in the new Google Analytics.

Finally, the machine-learning processing in this new Analytics means that it can fill in gaps where businesses aren’t able to understand their complete customer base because of users that opt out of cookie usage and data collection. Internet users and even browser companies are becoming increasingly stingy about allowing Analytics to track sessions or return users by using cookies – for example, Mozilla Firefox has moved to block Analytics, and a lot of websites are starting to use visitor consent to define their Analytics tracking.

The need for something like Google Analytics 4 largely comes from new privacy protection laws (like the GDPR and CCPA) and the diminished stability of traditional analytics. A lot of businesses using the traditional Universal Google Analytics could often run into issues with inaccurate or missing data due to cookie consent options required by these laws.

Highlights of the new Google Analytics 4

It’s built with machine learning as the main form of data measurement, using “modeling” that can extrapolate from existing data and make assumptions about site traffic/user behavior. The new AI powered “Insights” feature is meant to automatically highlight helpful information for marketers.

It’s focused on giving marketers a “more complete understanding of the customer journey across devices.” And it seems that it’s more focused on measuring an end-to-end shopper journey, and not just individual metrics across devices/pages/segments.

It’s designed to be “future proof” and work in a world without cookies or identifying data.

Google Analytics 4 features “data streams” instead of the views and segments used by old Universal Analytics properties. There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels.

Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.js script, Google Analytics 4 claims to enable editing, tracking and fine-tuning of events within the UI. This means interactions like clicks, page-scroll, and more.

New capabilities of GA4

GA4 will allow marketers to edit, correct and fine-tune the way events are tracked in their analytics without having to editing on-site code. Data Import can now include a wide range of data from non-website sources (like apps for example) all within one property.

Cross-domain tracking that does not require code adjustments either, can be done within the UI.

A “Life Cycle Report” which seems to be one of the biggest changes in Analytics and focuses on user journey. Plus “templated reports for ecommerce funnels” give marketers a way to display and visualize data – a feature that before was only available in Analytics 360 accounts. Events: these are user interactions with a website or app – like page views, button clicks, user actions, etc. Unlike before, events do not require adding customized code into the on-site Analytics tracking code, some events are measured by default.

Parameters: additional bits of information that give context to each event. For example, parameters can be used to describe the value of a purchase, or to provide context into where, how, and why the event was logged. These can include page titles, article IDs, etc. – these are most analogous to many of the “dimensions” that were available before.

User property: attributes or demographic information about the user.

User ID: which is used for cross-platform user tracking.

Main Article - https://raddinteractive.com/what-is-the-new-google-analytics-4/

Google Web Vitals - Evaluating page experience for a better web

 Since, Google came in this world, it is working for a better user experience, it is started from SERP results and landing page of the website, landing page of the website again divided in various part like loading time, loading system, content, design and mobile view, so in this term Google announced in the last year means in year 2020 and its name was google web vitals, this tab also Google started showing in the web master tool and it is known as search console in these days.

So, lets start the value, worth and importance of google web vitals

Page experience ranking

Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page. By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they're looking for, and support site owners in providing an experience users enjoy.

For some developers, understanding how their sites measure on the Core Web Vitals—and addressing noted issues—will require some work. To help out, we've updated popular developer tools such as Lighthouse and PageSpeed Insights to surface Core Web Vitals information and recommendations, and Google Search Console provides a dedicated report to help site owners quickly identify opportunities for improvement. We're also working with external tool developers to bring Core Web Vitals into their offerings.

While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.

Page experience and the mobile Top Stories feature

The mobile Top Stories feature is a premier fresh content experience in Search that currently emphasizes AMP results, which have been optimized to exhibit a good page experience. Over the past several years, Top Stories has inspired new thinking about the ways we could promote better page experiences across the web.

When we roll out the page experience ranking update, we will also update the eligibility criteria for the Top Stories experience. AMP will no longer be necessary for stories to be featured in Top Stories on mobile; it will be open to any page. Alongside this change, page experience will become a ranking factor in Top Stories, in addition to the many factors assessed. As before, pages must meet the Google News content policies to be eligible. Site owners who currently publish pages as AMP, or with an AMP version, will see no change in behavior – the AMP version will be what's linked from Top Stories.

Summary

We believe user engagement will improve as experiences on the web get better -- and that by incorporating these new signals into Search, we'll help make the web better for everyone. We hope that sharing our roadmap for the page experience updates and launching supporting tools ahead of time will help the diverse ecosystem of web creators, developers, and businesses to improve and deliver more delightful user experiences. Contact to any Digital Marketing Company for more clarification about the pros and cons of this algo change

Know how to Rank Your Youtube Videos in Search

We all know that YouTube is the second-largest search engine in the world (1st one is Google) and the first largest search engine for videos. So, just as you use SEO for text-based pages, you have to use SEO for YouTube videos.

Moreover, YouTube is owned by Google, which means that YouTube videos appear in Google search results more often than videos from any other source. And for certain queries, video results are even prioritized over regular organic results. These queries are:

• Instructions and tutorials (How to …)
• Reviews and unboxing videos (iPhone 12)
• Entertaining videos (funny animals, stand-up comedians)
• Sports and training (power yoga, full-body home workout)

Most of these queries are best satisfied with visual content and your regular articles are not gonna cut it. If you want to rank for these types of search queries, you have to make videos a part of your content strategy and follow best SEO practices to optimize your videos for search.

What are YouTube ranking factors?

Since YouTube operates as a search engine, you’ve got to be aware of what factors will help you rank videos in YouTube SERP:

Views
A view is counted if a user has watched at least 30 seconds of a video. A repeated view is counted as a new view, however, multiple views per day from the same user might be treated as spam and not added to the total view count. These measures prevent spam bots from cheating on video watching stats.

Curious fact:
YouTube's business is trading views. It buys views from video creators and sells them to advertisers. That's why views are everything. That's also why YouTube is so vigilant when counting views — it doesn't want to pay for fakes.

Subscribers
Subscribers are live accounts of real people who follow your YouTube channel. Closed accounts and spam subscribers (the ones you might have artificially gained through third-party services) will not be counted by YouTube algorithms.

Audience retention
Audience retention shows how many people watch your videos till the end, and at what point they stop watching. This is the factor that YouTube considers even more important than clicks and views, so your goal is to create videos that people want to keep watching.

Engagement
Your video needs to have comments, replies to comments, and new subscribers after a fresh video has been published. The more activity your videos have, the better the chances of being ranked by the YouTube search engine.

Video quality
High-resolution videos are appreciated by both YouTube AI and your audience. With this in mind, you can think of switching to HD format: multiple studies prove that quality videos do get higher ranking positions more often.

Channel authority
YouTube offers powerful monetization possibilities, but it requires a lot of analysis and thoughtful content creation all the way through. When your channel reaches impressive figures, usually around 100,000 subscribers, you can go for badge verification and make your channel an official source.

Relevance
The best way to make your video rank high on YouTube is to make it match a relevant query. Take your time to analyze what your audience searches for, and what is a trend these days.
So how to succeed in optimizing your videos for the YouTube search algorithm? Let’s jump right to the point.

Do keyword research

Kick off with video keyword research — get an idea of what your target audience is interested in, and how they refer to this information while searching it.

Start typing your keywords to see YouTube suggestions in the drop-down list. Why are these queries good? Because these are what people actually type when searching for a video. Why is this method not a win-win strategy? You do spend a lot of time checking each of your keywords manually.

Add video metadata

Video metadata is all the textual and visual information that describes the video to users and search engines. Frankly, YouTube algorithms can now recognize objects in videos and understand their content, which means metadata is no longer as important as it used to be. Still, metadata prevents algorithms from misinterpreting the content of your video, thus making sure that your video will be ranked correctly.

Metadata is also what users see first when they come across your video. So, your task here is to arrange it in a way that's appealing, relevant, and clickable.

Optimize your tags

YouTube states that tags will be helpful when your main keywords are commonly misspelled. YouTube is not restricting the number of tags, though try not to overuse them: up to 10-12 tags is enough. Make sure your video tags are relevant — these are not the hashtags.

YouTube SEOs believe that tags work similarly to keywords, so they try to borrow the best tags from other successful videos. Except, tags are not visible to regular users, so they have to resort to various SEO tricks, like using the VidIQ plugin to view competitors’ tags and other video insights.

Main Source - https://www.link-assistant.com/news/youtube-seo.html

A Guide to Improving Your Alexa Rank

 Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

For those of you who are new to Alexa or unfamiliar with the Alexa Rank – it is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank.

But before we dive into how you can improve your site’s Alexa Rank, we should take a step back. It’s important to understand the makeup of the Alexa Rank so you understand how you can make it better.

Let’s get started.

What is the Alexa Rank?
Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.

How does Alexa get its data?
Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases as well as identifying and discarding fake or spam traffic. Our data scientists are the best in the business and they make sure the data we present is free of noise and non-human data, so you can make the best decisions for your business.

How is the Alexa Rank calculated?
Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.

How does the number of visitors to a site affect the Alexa Rank?
If you plot the number of visitors to a site versus the rank it looks something like this:

At the head of the graph is Google.com, which gets a huge number of visitors and is ranked #1. The sites at the “head” end of the plot, like Google.com, get a huge amount of traffic compared to the sites on the “long tail” at the other end. The important thing to notice is that because of the shape of the distribution, a very small change in the number of visitors to a site on the long tail results in a large change in rank.

However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200.

Getting a more accurate Alexa rank
To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank! There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.

So, how do you get a better Alexa rank?
There are several tactics that will help improve your Alexa Rank:

Produce engaging, original content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.

Get more related sites to link to your website. Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?

Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.

In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.

Related feature: Competitor Backlink Checker

Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords.

Related feature: Keyword Difficulty Tool

Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters, but in a nutshell competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market.

Read more about how marketers use Alexa Rank.

Related feature: Competitive Analysis Tools

Follow SEO best practices on your website. SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.

Related feature: SEO Audit Tool

There are countless resources for learning about SEO, but Alexa offers a Marketing Stack that includes keyword research, competitive analysis, and web analytics tools as part of our Advanced plan. You’ll get specific instructions on how to improve search engine rankings, usability, page performance, back linking, and more.

Source- https://blog.alexa.com/improving-your-alexa-rank

Time to welcome Google Search Central and say by Google Search Console

Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They're more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few "webmasters".

We're changing our name In brainstorming our new name, we realized that there's not one term that perfectly summarizes the work people do on websites. To focus more on the topic that we talk about (Google Search), we're changing our name from "Google Webmasters Central" to "Google Search Central", both on our websites and on social media. Our goal is still the same; we aim to help people improve the visibility of their website on Google Search.The change will happen on most platforms in the next couple days.

Centralizing help information to one site To help people learn how to improve their website's visibility on Google Search, we're also consolidating our help documentation and blogs to one site.
Moving forward, the Search Console Help Center will contain only documentation related to using Search Console. It's also still the home of our help forum, newly renamed from "Webmasters Help Community" to "Google Search Central Community". The information related to how Google Search works, crawling and indexing, Search guidelines, and other Search-related topics are moving to our new site, which previously focused only on web developer documentation. The content move will happen over the next few days.

We will continue to create content for anyone who wants their websites to show up on Google Search, whether you're just getting started with SEO or you're an experienced web professional. 

Consolidating the blogs The blog that you're reading right now is also moving to our main site. However, we will wait one week to allow subscribers to read this last post on the old platform. Moving this blog, including our other 13 localized blogs, to one place brings the following benefits:
More discovery of related content (help documentation, localized blogs, event information, on one site)
Easier to switch between languages (no longer have to find the localized blog URL)
Better platform allows us to maintain content, localize blog post more easily, and format posts consistently
Going forward, all archived and new blog posts will appear on https://developers.google.com/search/blog. You don't need to take any action in order to keep getting updates from us; we will redirect the current set of RSS and email subscribers to the new blog URL.

Googlebot mascot gets a refresh
Our Googlebot mascot is also getting an upgrade. Googlebot's days of wandering the web solo come to a close as a new sidekick joins Googlebot in crawling the internet.

Googlebot mascot gets a refresh
When we first met this curious critter, we wondered, "Is it really a spider?" After some observation, we noticed this spider bot hybrid can jump great distances and sees best when surrounded by green light. We think Googlebot's new best friend is a spider from the genus Phidippus, though it seems to also have bot-like characteristics. Googlebot's been trying out new nicknames for the little spider bot, but they haven't settled on anything yet. Maybe you can help?

As parting words, update your bookmarks and if you have any questions or comments, you can find us on Twitter and in our Google Search Central Help Community.