Reasons Why Digital Marketers Can Win 2020 And Beyond

One survey conducted by an online research firm i.e eMarketer and according to this firm people changing their interest from traditional marketing to online marketing, because traditional marketing is one time show off in a single cost while online keeps their foot prints.

The traditional marketing is based on the local data with very poor analysis while digital marketing is clubbed with artificial intelligence, machine learning, data analysis and social engineering by that an user get the information of their choice as per their behavior, because people spending more than 3 hours in a day over the internet without proper work, they spend this time just for the surfing and search.

In honor of the latest digital marketing milestone, here are three reasons why digital marketers have more opportunities to win this year and beyond:

Innovations in Social Media platforms
We’ve watched as social media has been used to keep in touch with people, form new connections and promote brands. Innovations along the way have created a digital social world where marketers can experiment with new marketing strategies, captivate audiences and compete at high levels to reign supreme. Facebook’s introduction of augmented reality ads, Instagram TV and in-app checkout, for example, have given marketers compelling new ways to connect with their audiences.

With social media maturing, there are large platforms (like Facebook, Twitter, Linkedin, Instagram etc) that now represent mass audiences and smaller networks that engage tight niches. Identifying the right platforms to best engage with your target audience is the key to success for earned and paid social media campaigns. For example, Strava is a social network for runners and cyclists that launched a new “streaks” feature designed to encourage users to commit to athletic challenges.

Whether your focus is broad or narrow, the key to social media success is staying authentic and becoming part of the community. You can establish a strong presence by positively engaging with followers through comments and posts and by always remembering to keep your brand voice in mind before interacting in order to remain true to the brand’s vision and keep a healthy line of communication open.

A Strong Generational Shift In The Use Of Technology
As the digital savviness of older generations vastly improves and social media remains a key platform for news and connectivity, digital immigrants and digital natives are slowly becoming one audience. The percentage of people aged 65 and older using at least one social media site grew from 7% in 2010 to 40% this year, according to the Pew Research Center.

More than three-quarters of 55- to 64-year-olds use smartphones, and 85% use the internet. What was once a clear difference in online engagement between a 60-year-old and a 26-year-old consumer is now hazy, as both can be engaged with influencers, authentic content and the right messaging.

I believe it's still important to understand how different generations engage online. Many members of Generation Z, for example, seem to prefer personalization to privacy. One study found that while 38% of Gen Zers "prefer online ads to be related to their browsing history or entertainment preferences, the cohort is less concerned about privacy, with 32% saying they aren't concerned that companies will use their personal online data in a way that could harm them.

" Conversely, baby boomers are more restrictive when sharing personal information. Ultimately, it’s important to identify your audience and understand that not everyone within each generation reacts the same. Both factors are key when trying to engage different generations online.

Marketing Technology Has Just Scratched The Surface
Artificial intelligence and automation continue to entice digital marketers. The development of these advanced tools has significantly enhanced marketers’ abilities to target specific audiences, personalize messages and measure the success of campaigns. And with just 51% of marketers using artificial intelligence (AI) as of March 2018, it’s clear that marketing technology has plenty of room to grow.

Today's marketers have the option to avoid an influx of data and instead use AI to analyze information and structure insights in a way that makes them actionable. Google has notoriously been using AI — machine learning-powered offerings include responsive search ads and bidding tools — to help marketers maximize campaigns.

Marketing automation, which can put AI-based insights into action, can be used in almost every critical point of marketing and sales funnels. Many brands are investing in this technology — one report found that "marketing automation software was a $3.3 billion market in the U.S. in 2017," and that 67% of marketing leaders were using a marketing automation platform.

AI also helps marketers analyze performance before campaigns are launched. Predictive modeling shows advertisers what audiences, media channels and messages could come together with the most success, as the model uses data to quickly test multiple possible scenarios and give marketers a prediction of the best future outcome.

But as of 2017, less than a quarter of the organizations surveyed for one study were using predictive analytics. I believe this indicates that advancement in marketers' use of predictive modeling is still to come.

For marketers who want to take the early lead, the time for predictive analytics adoption is now. The first step is to partner with a company that's already using AI, automation and predictive modeling, and absorb as much insight as possible before trying to deploy AI yourself. Learning from your partner’s past mistakes and successes can help prepare you for such advanced technology and determine which strategies will work best for your marketing objectives.

Digital marketing has provided businesses with stronger and more cost-effective marketing opportunities that consistently deliver results. It's also given marketers the tools and insight needed to innovate and succeed within ever-evolving industries. The possibilities for future innovations are seemingly endless, and as marketers, that’s music to our ears.

Real Truth of Digital Marketing Industry

One day I was reading some online articles, and just seen an article in Forbes magazine with an amazing title "The Shocking Truth About Digital Marketing", I shocked with the title and read entire article 5-6 times and try to understand exactly what they want to say. So, after this deep reading, I understand that Forbes wants to aware the business owners about the some fraud and unethical companies who committed a lot and returns very low quality results or provide very low quality services .

If you are a business owner and registered any website and made it live than I am sure that you received everyday so many phone calls and emails about the promotional services! Yes or No!
I am sure you are receiving, so here Forbes just want to tell you that before hire any organization you need to understand the strength of that company and previous work, and these all you can check on their website, they given the reference of a research that was conducted by Smart Insights (membership required) and that survey shows that 4 out of 10 businesses don't have an actually “defined” digital marketing strategy and CNBC also reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” The primary reason is that, since so many companies don't know where to start digital marketing means from Social Media or Search Engines, they are led down a rabbit hole of online marketing scams and agencies that do not specialize in internet marketing. As a result, businesses waste valuable time responding to spam emails, irrelevant phone calls and unqualified leads.

And in this so many growing or startup digital marketing agencies are ensuring a very quick results at very low costs neglect to define and execute a digital marketing strategy for their clients. Instead, they simply “sell” anything they can and tell the client how great the results are going to be.
One after another, these agencies execute various online campaigns without knowing the company’s target audience, marketing channels or campaign goals. Their lack of research results in companies spending thousands of dollars and time on ineffective digital marketing campaigns.

When these campaigns fail, businesses return to their old habits of answering spam emails and phone calls from other agencies that promise rapid results at low costs. They continue pouring out money to the next fast talker who promises them unrealistic results.

Once again, no target audience has been identified. The proper digital marketing channels have not been researched or determined, and the company’s goals are undefined. Fortunately, there’s a much better solution for businesses that are looking for digital marketing solutions.

The solution is a well-defined, well-analyzed and well-performed digital marketing strategy that includes researching, understanding and defining a specific target audience. It also requires understanding the company’s marketing goals, competitive landscape, channel performance and budget allocation.

A digital marketing strategy can save companies an enormous amount of time, money and resources because it defines a well-researched and predetermined path. While there are always a few adjustments to be made along the way, it is a road map that takes businesses in the right direction.
A digital marketing strategy will show what marketing channels to invest in based on industry trends. An engineering firm’s ROI may be excellent for SEO but poor in social media. A plastic surgeon’s ROI may be great for PPC but not video ads.

Each industry varies dramatically, and this is where a well-researched and focused digital marketing strategy can determine the best marketing channels, budget allocation for each channel and measurable goals.

With a digital marketing strategy, businesses can experience more quality leads; higher ROI, website engagement and organic rankings; and correct budget allocations and marketing channels.
For continuous online success, businesses need to invest in agencies that provide them with a multichannel digital marketing approach. By doing so, they can save a tremendous amount of time and money.

There are several things to consider when searching for a digital marketing agency, beginning with research. Researching an agency is critical to understanding if and how they can help your business in terms of digital marketing.

Before partnering with an agency, it is in your best interest to ask several questions. Of these, one of the most important is, "Does the agency provide a digital marketing strategy prior to partnership?"
If the agency does provide a digital marketing strategy, this is a great opportunity to determine if they are the right fit for your company.

The digital marketing strategy should include a complete breakdown of a benchmark analysis, competitive analysis, keyword research, budget allocations and case studies. To complete each aspect of the digital marketing strategy, agencies research and analyze not only your business, but your competitors as well. Detailed competitive analyses show which channels are being used by your competitors and which are (or aren't) providing results.

Once the research is conducted and presented, agencies provide a proposed strategy highlighting what services, campaigns and channels they will use for your business, all within the available budget.

Other questions you should ask an agency include:

• Who are some of your former clients?
• How long has your agency been specializing in digital marketing?
• Will you follow up with me about my digital marketing strategy?
• Will the strategy include competitors?
• Is my strategy confidential?

Finding the best digital marketing agency for your business can be costly, time-consuming and overall stressful. Before you are led down the rabbit hole, conduct your research, and ask questions. Be sure to request an outline of the proposed digital marketing strategy. These three factors can help you determine the right agency for your business and, ultimately, lead to continuous growth.

Fundamentals of Digital Marketing for 2020

As the year started, people who are associated with Digital Marketing industry get scared that what Google, Social Media and other advertisement places will react in new year, and really this is dramatically situation for everyone as one side there is time to enjoy new year while other side fear of client expectations, but now New Year celebration is over, but what about the Digital Marketing Industry? is this stable of still ups and down?

How many of you noticed that in the last week of Feb 2020 there is one update came from Google side? Yes this was an update that given a jerk in Ranking over Google, and what is about the other social mediums? yes they too made some changes for the users experiences!

Driven force of digital platforms

Do you know the basic philosophy of Digital Marketing? really this is very simple to understand, in the off line marketing we can not observe the audiences reaction for our promotion but in online or digital marketing industry we can analyze their experiences and reactions, and on the basis their behavior we can plan and change our products/services and way of the promotion .

Actually all the online promotional platform working on the basis of Artificial Intelligence now these days, means platform noticing the behavior and all the activities including their moments , and one the basis of this data these platform display the posts, ads and content before the users/visitors, I hope I have explained this point with you that Data science and Artificial Intelligence become the part of digital marketing.

Google Search Organic Ranking

The core of digital marketing industry is Search Engines and Google is backbone of Search Engines, as only Google owns the 90% search share of entire searches over the search engines, means 9 out of 10 people use only Google to find desired products, services, information, knowledge and solutions, but the primary concern is still the same, how site get ranked over the Google.

Actually Google started understanding of a user behavior since when they open their Google Search in their smart phone or computer or tablate, here your location, nearby area, what you search, which link you clicked, how much time you spent on an opened website, which page you visited in that site, what query you searched after left that website, and than again run entire cycle.

So, on the basis of user's behavior over your website, Google decide a quality score for those key terms by which users reached their. So the On Page presence of website much matter in year 2020, as for the ranking purpose we do a lot of off-page and on-page promotion, but other than this we need to focus on the layout, feel, navigation, pointed information etc etc.

To be continue for Part 2.....