“We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.” Said by Scott Jones, CEO of 123 Internet Group
As we all know that, all the countries are facing the problems due to Corona Virus i.e Covid-19 and this will be create a big problem in upcoming some months or even years, so we can understand that all the profitable business of the world will be digital marketing dependents in the coming time.
So many companies are going to shutdown forever, and so many are closed for now, and bu, business gone in total lose where people come for a face to face business, in brief you can understand that the business where the physical engagement of the people required is gone down but those can wake-up those can run online, so now only those business can survive those can switch to online. So many B2B companies and various small companies those used to getting new customers through word-of-mouth publicity will be in very trouble, as the end customer is now not interested to enjoy their life so everything going to stop a some time.
Digital Marketing companies are likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.
Of course, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing will not survive. So the key factor is adaptability as soon as you adopt it. Adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.
“There’s a window of opportunity here – when things are back to normal budgets will be going back into live events and that’s what they will be spending their time on.
“But if they see the benefits and opportunities that digital channels can offer, this will become part of their long-term marketing contingency plans.”
It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for every company that isn’t ready to think about how they will replace the opportunities that have been lost.
As soon as businesses will shift strategically to digital marketing, there's no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future un-predicted pandemics.
As we all know that, all the countries are facing the problems due to Corona Virus i.e Covid-19 and this will be create a big problem in upcoming some months or even years, so we can understand that all the profitable business of the world will be digital marketing dependents in the coming time.
So many companies are going to shutdown forever, and so many are closed for now, and bu, business gone in total lose where people come for a face to face business, in brief you can understand that the business where the physical engagement of the people required is gone down but those can wake-up those can run online, so now only those business can survive those can switch to online. So many B2B companies and various small companies those used to getting new customers through word-of-mouth publicity will be in very trouble, as the end customer is now not interested to enjoy their life so everything going to stop a some time.
Digital Marketing companies are likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.
Of course, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing will not survive. So the key factor is adaptability as soon as you adopt it. Adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.
“There’s a window of opportunity here – when things are back to normal budgets will be going back into live events and that’s what they will be spending their time on.
“But if they see the benefits and opportunities that digital channels can offer, this will become part of their long-term marketing contingency plans.”
It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for every company that isn’t ready to think about how they will replace the opportunities that have been lost.
As soon as businesses will shift strategically to digital marketing, there's no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future un-predicted pandemics.
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