Why you need to become very good in Digital Marketing by 2020

Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...

So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.

Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.

So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.

Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.

SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.

Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.

Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.

Is Entrepreneurs fail or a great ideas fail ?.

It doesn’t matter how unique or exceptional or smart your idea is, but it isn’t enough because an idea doesn’t guarantee results, but how well you execute it does.

Because whether you succeed or fail depends more on how you are giving life to the idea and the idea itself.

A great idea can bite the dust when poorly executed, while a not-so-good idea can succeed when implemented correctly.

Because execution is everything and success usually comes after numerous starts, adjustments, pivots, collective efforts, and commitment to cross the finish line.

And that’s where many entrepreneurs fail even when they start with a fantastic, groundbreaking idea.

It’s hard to accept because we all believe we are good at executing our ideas.

Unfortunately, we aren’t.

It might sound bitter, but you need to accept if you are serious about succeeding an entrepreneur.

I’ve seen so many of entrepreneurs, both successful and otherwise, and I’ve seen it always comes down to executing the idea.

But execution is a broad term, and it means a lot. It will make sense if we can drill a bit deep down, right?

We are going to discuss the five areas where entrepreneurs go wrong with execution and eventually fail.

Let’s start.

#1: They don’t know what it takes to succeed

Don’t get me wrong. Most entrepreneurs know they need to put a lot of effort to succeed, but they don’t know what it really takes to succeed. For example, to succeed as a business, you need to come up with the right idea, validate the idea, build an MVP, get your first customers, launch the product, get your 1,000 customers, and scale your business.

But how much effort is required for that is what you don’t know. For example, It might take a week to validate specific ideas and might take a month or two to validate some other ideas. You can validate some ideas with an online survey, and might need to meet a lot of people and ask the right questions, comb through the answers, and read between the lines to validate some ideas.

But, first, you need to define what success is and how you will measure it, and that’s where many entrepreneurs lose. They don’t know what to measure, how to measure, and how much effort is required to get there.

#2: They don’t know how to balance things

People who fail usually stay on the extreme ends. They either work hard or slack. They do too many things or nothing at all, and they feel motivated one day and lose hope the other day.

It doesn’t work.

Entrepreneurship is like running a marathon. It’s a long one, and you cannot start fast, lose steam in the middle, and fail to reach the finish line. You need to run fast enough and also preserve the energy to reach the finish line. You have to celebrate each milestone, no matter how small it is, and yet remain glued to the ultimate goal.

You have to get up after a fall, quickly assess what caused it, and move forward. That’s where people lose it. They either get excited when they win small or depressed when they fail.

#3: They follow what’s popular, instead of what they’re good at

This is a no-brainer.

After Facebook, hundreds of people wanted to build a social media platform even if they didn’t have the experience or expertise to build one. After Flipkart, so many people started an e-commerce business even if they didn’t have a clue as to what e-commerce is. And the list goes on. Even you might have seen a few of them.

Do you know what happened to all of them?

They all failed.

It’s like you decide to start a restaurant in your locality because the neighborhood restaurant is doing great. You can’t because before starting a restaurant, you should know a thing or two about running a restaurant and making it profitable. Otherwise, you’ll bite the dust. As an entrepreneur, contrary to the famous advice, you shouldn’t ask, “What do people want?”

Rather you should be asking, “What is it I know better than others that my market is missing and people would be interested in paying for it?” Because that will take you close to success than following a trend that you have absolutely no idea about. But many entrepreneurs miss that one while starting, and it leads them to failure.

#4: They don’t know what they don’t know

As much as you know what you are good at, you also need to know what you don’t know. It’s critical to your success, and failure to recognize your dark spots will lead you to crash for sure. For example, you could be a great developer, but if you aren’t exactly good at UX, you’ll end up building a product with poor UX. It could cost you everything. You could be great at selling, but if you terrible at time management and prioritizing deals, you’ll fail.

You should know what you don’t know so that you can find someone suitable to do those jobs for you while you focus on your strengths. It’s not just critical; it’s the thin line between your success and failure.

And there is another side to this.

People get too comfortable with things they know. They get to the stage where they believe they got it all figured out because they have plenty of experience.

Don’t do it.

Because the moment you start believing you have got it all figured out, you’ll stop listening and learning, and start making decisions based on assumptions. You’ll stagnate, and it’ll lead you to downfall. Be grounded and humble, and keep your mind always open to learning. It’ll help you grow.

#5: They don’t stay in their lane

Being an entrepreneur and founder gives you a lot of freedom—freedom to stay on course or go off-course. And that’s where things go wrong. People start doing things even if those are beyond their expertise simply because they can.

For example, if you have no idea about designing things, you should avoid suggesting color choices to your designer. If you don’t know much about advertising or marketing, you should avoid picking your marketing channels or suggesting them. But people cannot resist getting their hands dirty and have an opinion.

Because they are the founders, they feel entitled and start putting their suggestions and recommendations on things they don’t know much about. Where do people go off-course? The moment they try to do what isn’t their primary skill set, merely because they can. And that takes them to a downward spiral.

Those are the top five areas where entrepreneurs go wrong when it comes to executing their ideas and fail even when they have a fantastic idea. Remember, entrepreneurship comes with lots of responsibilities, and one of the most significant responsibilities that comes with it is how you are executing your idea, choosing what to do and how to do an.d in this your online presence is matter a more, so for this you can hire a good Digital Marketing Company to handle these stuffs.

You can choose not to make these mistakes.

You can choose to succeed or fail.  Choose wisely.

Design a Land of Your Dreams Job in Digital Marketing for 2020

Either you’re looking to jumpstart a new career or take your current skills upgraded, an advance Digital Marketing course will give you the best boostup to become a digital marketing professional. With the nine jams of Digital marketing by spending some hours of your life, you’ll be well-versed in the top marketing tools and skills of 2020, including Facebook Ads, Google AdWords, Email and various other platforms.

Here's what's included:

Easy to Learn Email Marketing
For Email Marketing the MailChimp is the base line, it has proven many times highly successful in helping businesses build their brand and engage with audiences online. You can how to optimize content, build your email lists and A/B split test emails and can track the response.

Facebook Ads & Facebook Marketing Mastery Course

Facebook is one of the most important advertising mediums used today and you’ll be in a position to take the job market by storm. You must learn how to create different Facebook ads, optimize them for increased conversions and decreased costs, and grow your Facebook likes and post engagement.

The Ultimate Guide To Google AdWords

Every day people even you & me too use Google to find new products, which is why knowing how to optimize an AdWords campaign is a vital marketing tool. Must know how to set up your AdWords account from scratch, select and use keywords to your advantage, and structure campaigns that will drive high-quality traffic to your website.

Retargeting & Remarketing

Retargeting is an effective marketing strategy because it targets people who are already familiar with a brand and have recently demonstrated interest. You need to learn how to drive traffic and get the most out of that traffic and also dive deeper into content marketing, AdWords and targeted display.

Build The Perfect SEO-Optimized Website or Blog

Web design is a sought-after skill these days and WordPress is no exception.  You can learn if possible,how to build an SEO-optimized site from scratch and how to repeat the process quickly. Through step-by-step, you should learn how to set up domain registration, site hosting, the back-end, and much more.

Know the Complete SEO life cycle

As of now SEO is more than a fancy buzz word that employers like to hear, it’s crucial to optimizing a blog or website. You must explore keywords, on-page optimization and takes an extensive look at backlinking, so you can learn how to use quality links that will boost your site’s search ranking.

Amazon Traffic, Sales and Marketing for Sellers & Affiliates

If you’re interested in learning how to sell tangible products as either an Amazon FBA seller or an affiliate, you need to know, including how to market your Amazon FBA listings & Amazon affiliate links.

SEO Affiliate Domination

Thanks to the Internet, there are countless ways to make money using free or low-cost strategies. The goal of is to show you how to become successful using e-commerce, affiliate marketing, SEO, and video marketing. You’ll also gain a better understanding of how to build brand authority.

Affiliate Marketing: The Fast Track Formula

There’s a reason affiliate marketing is so popular — it’s one of the most productive online business models out there. You have to learn how to find a domain, set up a website, and use social media to increase your exposure, traffic, and ultimately sales!

The coming year 2020 is life changing year for everyone, so why wait learn and earn to enjoy a happy life.

What to Know About June Broad Core Algorithm Update?

As per my own observation since last 1-2 weeks, I found that the real-time Penguin algorithm is a part of Google’s core algorithm. The Penguin algorithm deals with links.

There has been no official comment or announcement from Google on whether the Penguin algorithm is a part of the June 2019 Core Algorithm Update.

However, it bears noting that on March 2019, Gary Illyes said in a Pubcon Florida keynote address that Google’s team continues to improve the Penguin algorithm.

1. Google’s official guidance is that there is nothing to fix, as either it will impact or not.
2. Google Updates sometimes take a week to ten days to bounce around. So it’s best to wait before forming conclusions about what happened.
3. Google’s Broad Core Updates do not target specific niches. Google’s John Mueller confirmed that the badly-named “Medic” update was not targeting health related sites.  That makes sense for a broad core algorithm update.  The definition of broad is something that has a wide scope. Anyone who says a broad core update is targeting a niche is likely mistaken.
4. Google’s broad core updates can be said to be about relevance. Site quality always remains important. But it’s never been the sole focus of the algorithm. It’s important to keep in mind that this is a broad core algorithm update, not just a “site quality” update.
5. When trying to figure out why your site is no longer ranking well, don’t approach it from the point of finding what to fix. Instead, it may be more helpful to ask yourself why your site might not be viewed by Google as relevant anymore.
6. Sometimes it’s more productive to wonder less about what’s wrong with your site. It could be more productive to consider what’s more relevant about the sites that are ranking better.

As I seen that a few authoritative websites are said to have lost rankings in the June 2019 Core Algorithm Update. This exposes a weakness in the theory that factors such as E-A-T (Expertise, Authoritativeness and Trustworthiness) are directly associated with ranking declines.

Complete list of Google Updates since 2010

S. No	Update Name	Date first Rolled Out	Features	Confirmed by Google
1	Google June 2019 Core Update	June 3rd 2019	Google set a new precedent with its "June 2019 Core Update" by, for the first time in the history of Google Updates, announcing the roll-out of a major core algorithm change in advance. This update was the second major update of 2019 altering the core algorithm, and was rolled out on the 3rd of June, as preannounced.	Yes
2			» Google June 2019 Core Update
3	Google March 2019 Core Update	March 12th 2019	In this global core algorithm update, there were ranking shifts for keywords related to health and other sensitive topics. The algorithm was also adjusted to favor trust and expertise, as well as user signals.	Yes
4			» Google March 2019 Core Update
5	Google Halloween Update	Early November 2018	Fluctuations in the SERPs at the start of November 2018 point to an unofficial quality update. The timing of this update led to the name, "Halloween Update", although it was not officially confirmed by Google.	No
6	E-A-T-Update #2	Early October 2018	This adjustment of the E-A-T Update saw health sites that had profited from the first E-A-T Update lose visibility. Similarly, some website that had been negatively impacted by the first E-A-T Update experienced a recovery.	No
7	Google Birthday Update	Sep-18	Unofficial Google update that affected many domains previously affected by the August 2018 E-A-T Update; often with an inverse trend.	No
8	E-A-T-Update	Aug-18	Official Google update that rewards Expertise-Authority-Trust websites, especially for YMYL (Your Money or Your Life) keywords.	Yes
9			» Google E-A-T-Update
10	Mobile Speed Update	Jul-18	Since 9th of July 2018, a website's load time is an official ranking signal for Google's mobile search results. According to Google, the Speed Update only impacts websites that provide the slowest user experience.	Yes
11			» Google Speed Update Analysis
12	Video Carousels on Desktop	Jun-18	Google has started showing video carousels for desktop searches. At the same time, many organic video rankings disappeared. This has led to Visibility fluctuations for websites with a lot of video content like YouTube or Vimeo.	No
13	Rollout of Mobile-First-Index	26th March 2018	After a year-and-a-half of preparation, Google announced that the mobile version of websites would, for the first time, be used to create its Google Index. This switch to Mobile-first indexing initially only affects a few websites, with Google not revealing how long the rollout is expected to last or when it should be completed.	Yes
14			» Rollout of the Mobile-First Index
15	Core Algorithm Update	12th March 2018	In November 2017, many webmasters suspected that a Google-Update had taken place. These suspicions were confirmed with the official Core Update, which was rolled out on 12th March 2018, leading to major fluctuations in the search results. Winning websites from autumn 2017 received another boost; losers saw further decline.	Yes
16			» Core Algorithm Analysis
17	Update Snippet Length	30th November 2017	This update saw Google increase the length of meta descriptions displayed for many search results. The maximum length used to be 155 characters; with the update it (nearly) doubled to 300.	Yes
18	User Localization Update	27th October 2017	Since October 2017, users are given search results based on their current physical location, regardless of the top-level domain (e.g. Google.com/Google.co.uk) they enter into the address bar.	Yes
19			» Localization Update Analysis
20	Chrome HTTPS Warning	17th October 2017	The release of Chrome 62 also includes the display of a warning for websites that request user data but that fail to implement HTTPS encryption correctly or completely.	Yes
21	Dictionary Update	25th June 2017	In June 2017, an update created (more) Visibility improvements for dictionary domains. URLs for dictionaries improved their rankings, mainly for short-tail keywords that could have various different user intents.	No
22			» Dictionary Update Analysis
23	Fred Update	3rd March 2017	The update was not officially confirmed by Google. The name comes from Gary Illyes, who jokingly said that all updates would now be called "Fred." Pages most affected were those with low-quality content without any real added value for users. The update is thought to have targeted excessive use of advertising banners, meaning it can possibly be considered an iteration of the so-called "Interstitial Penalty."	Yes and no
24	Phantom V Update	Feb-17	The heavy impact observed on rankings suggested that adjustments were again made to the Phantom Update. The update was not confirmed by Google. Nevertheless, the pattern of results pointed to this being a "Phantom."	No
25			» Phantom V Analysis
26	Interstitial Penalty	10th January 2017	This update was supposed to primarily target pages that made aggressive use of interstitials and pop-ups because of their negative impact on user-friendliness.	Yes
27	Penguin Update 4.0	27th September 2016 to 6th October 2016	This large update of the Penguin algorithm was carried out in several steps, lasting around two weeks. In the second phase, websites had the chance to escape the Penguin filter and regain rankings by having penalties removed.	Yes
28			» Penguin 4.0 Analysis
29	Mobile Update 2	12th May 2016	This update gave increased weight to websites' mobile-friendliness when evaluating rankings for the mobile Google search. Websites that had not yet been optimized for smartphones at the time of the first Mobile Update had the chance of regaining rankings they had lost in the mobile SERPs.	Yes
30			» Mobilegeddon 2 Analysis
31	Phantom Update IV	10th May 2016	The pattern of this unconfirmed update was similar to previous Phantom Updates, with the traffic on a number of the same websites being affected. It is therefore assumed that this was the fourth iteration of this algorithm adjustment.	No
32			» Phantom IV Analysis
33	Google Core Update	Jan-16	Pages with high-quality, holistic content were the big winners for many keywords. But it was not just the amount of content that was decisive in determining rankings. far more, it was the question whether the content was relevant for fulfilling the user intent.	Yes
34			» Google Core Update Analysis
35	Phantom Update III	Dec-15	After a change to Google's Quality Rater Guidelines, webmasters and SEOs across the world saw changes to their rankings. Various analyses found that the update primarily addressed user intent and content quality.
36			» Phantom III Analysis
37	RankBrain	26th October 2015	RankBrain is a self-learning system that is, first and foremost, supposed to deal with search queries that Google is not yet familiar with. Every day, more than 15% of searches made by users are new to Google.	Yes
38			» RankBrain Analysis
39	Panda Update No. 28	Mid-July 2015	The latest Google Panda came ten months after the previous one, again focusing on content quality, redundant, irrelevant content and spam. However, with long roll-out times (approx. 8 weeks) of updates, and (near-)simultaneous algorithm changes, it was not always clear for webmasters which updates were affecting their traffic.	No
40	(Panda 4.2)		» Panda 4.2 Analysis
41	Newswave Update	Mid-June 2015	This update, which Google did not confirm, primarily affected search queries related to trending keywords and information-related keywords. Media websites benefited most from this roll-out.	No
42			» Newswave Analysis
43	Phantom Update II	May-15	While Google confirmed that changes were made to the ranking signals for website quality, no further details were provided. For this reason, this update was dubbed "Phantom."	Yes and no
44	(a.k.a Quality Update)		This second iteration of the Phantom Update (after the first in May 2013) caused extreme fluctuations in the SERPs, and led to some websites losing half of their traffic. The impact of this algorithm update was felt worldwide.
45			» Phantom II analysis
46	Mobile Update (#Mobilegeddon)	22nd April 2015	Google used this update to turn websites' mobile-friendliness into a ranking factor for mobile search. It was the first update that Google explicitly announced before rolling it out.	Yes
47			» Mobilegeddon Analysis
48	Brand/eCommerce Update	Feb-15	A possible update to Google's algorithms sent waves through the rankings of brand websites and online shops. The update focused on keywords with a high search volume.	No
49			» eCommerce Update Analysis
50	Pirate Update Version 2 (DMCS Penalty)	21st October 2014	This is an improvement to the Pirate Update. Above all, this is supposed to recognize and penalize copyright infringements better. Google confirmed this iteration.	Yes
51			» Pirate 2 Analysis
52	Penguin 3	Oct-14	Google announced another Penguin Update, yet the changes caused by this latest one were neither obvious, nor did they seem to happen all at once. Overall, less than 1% of search queries were affected, over the course of several weeks, making the impact of this Penguin on websites' traffic much less than other that of other iterations.	Yes
53	Panda Update No. 27	23rd September 2014	In particular, pages lacking in content were affected. Google stated that the update affected up to five percent of all search queries.	Yes
54	(Panda 4.1)		» Panda 4.1 Analysis
55	HTTPS/SSL Update	6th August 2014	This update saw HTTPS encryption become a ranking signal. For Google, the update was an important step towards increasing security when using websites worldwide. It was not immediately clear how strongly this would actually influence rankings.	Yes
56			» HTTPS Update Analysis
57	Panda Update No. 26	19th May 2014	7.5% of English-language search queries were affected by Google's Panda Update. The fourth generation of this algorithm again adjusted the quality demands placed on websites.	Yes
58	Panda 4.0		» Panda 4.0 Analysis
59	Payday Loan Algorithm Update 2.0	Estimated around 16th May 2014	This update improved Google's capability of filtering out pages with spammy search queries from the search results. This was intended to greatly improve the user experience for people searching on Google. At the same time, it became more difficult for spam-heavy domains to achieve good rankings.	Yes
60	Page Layout Update Version 3 ("Ads above the fold")	6th February 2014	This update saw Google take a stricter approach towards websites with too much advertising "above the fold." Such ads make for a vastly inferior user experience, so Google penalized the affected websites.	No
61	Penguin Update 2.1	4th October 2013	The Penguin Update was adjusted, with a moderate impact on the search results. The first iteration of the second generation tweaked what was already well-known and did not cause too much havoc in the SERPs.	Yes
62	Hummingbird Update	20th August 2013	The Hummingbird Update improved the semantic search and extended the Google Knowledge Graph. Since Hummingbird, Google to recognize relationships between search queries. This update can be considered the predecessor of RankBrain.	Yes
63			» Hummingbird Analysis
64	Panda Update „Recovery"	18th July 2013	This update reduced the effect of past Panda Updates e.g. by removing formerly imposed penalties. This Panda was not included in the update numbering.	Yes
65	Pay Day Loan Algorithm	11th June 2013	This Google Update targeted niche websites that are frequently affected by span, like pornography or credit sites. The update was announced on 11.06.2013.	Yes
66	Penguin Update 2.0	22nd May 2013	The algorithm of this update was overworked and greatly improved, in order to advance the fight against link spam.	Yes
67			» Penguin 2.0 Analysis
68	Phantom I	May-13	The first version of what would become known the Phantom Update. Google did not confirm the precise nature of the algorithm change but the industry certainly felt the impact of this, and later Phantom Updates.	No
69	Panda Update No. 25	14th March 2013	This was probably the last Panda Update before this algorithm was incorporated into Google's core algorithm.	Yes
70	Panda Update No. 24	22nd January 2013	According to Google, around 1.2% of all search queries were affected by this update.	Yes
71	Panda Update No. 23	21st December 2012	This data refresh affected 1.3% of English-language search queries.	Yes
72	Panda Update No. 22 and Pony Update	21st November 2012	This update, which was confirmed by Google, seems to have basically been a data refresh. Nevertheless, it led to major drops in rankings for many websites.	Yes
73			» Pony Analysis
74	Panda Update No. 21	5th November 2012	This refresh affected 1,1% of English-language search queries.	Yes
75	Page Layout Update No. 2 ("Ads above the fold")	9th October 2012	Google did confirm this update but it is not clear whether it was simply a data refresh or something bigger.	Yes
76	Penguin Update 1.2	5th October 2012	Only 0.3% of all search queries were affected by this Penguin Update.	Yes
77	Panda Update No. 20 and EMD Update (Exact Match Domain Update)	27th September 2012	The EMD Update considerably lowered the importance of Exact Match Domains. Since then, the relevance of keyword domains is no longer as high as it used to be. Together with the Panda Update, implemented at the same time, this created noticeable changes in the search results.	Yes
78	Panda Update No. 19	18th September 2012	As with the update carried out four weeks earlier, this data refresh only had a limited impact on the search results.	Yes
79	Panda Update No. 18	20th August 2012	This update of the data basis for the Panda Update only had a small impact.	Yes
80	Pirate Update (DMCA Penalty)	10th August 2012	The introduction of this update saw pages punished that are guilty of copyright infringement and e.g. offer pirated material. The assumption is that websites were affected who had previously been reported to Google via so-called "DMCA Takedown Requests."	Yes
81	Panda Update No. 17	24th July 2012	This data refresh caused movement in the SERPSs for several days. Google stated that around 1% of search results were affected.	Yes
82	Panda Update No. 16	25th June 2012	This data refresh had a limited impact on the SERPs.	Yes
83	Panda Update No. 15	8th June 2012	This Panda Update affected about 1% of all search queries.	Yes
84	Penguin 1.1	26th May 12	This update was a data refresh for the Penguin algorithm, with Matt Cutts stating that it affected very few searches (<0 .1="" td="">	Yes
85	Panda Update No. 14	27th April 2012	This update to the Panda algorithm was confirmed by Google, yet only had a slight impact on the search results.	Yes
86	Penguin Update No. 1	24th April 2012	This update is also referred to as a "Webspam Update" because it targets webspam measures like keyword stuffing and first affected 3.1% of all English-language search results.	Yes
87			» Penguin Analysis
88	Panda Update No. 13	19th April 2012	This update was not officially confirmed and did not have a major impact.	No
89	March 50 Pack Update + Tweaks to handling of anchor text	3rd April 2012	Google used this update to revise the way that anchor texts are evaluated. This update also saw optimization of the image search. The implementation of this update also affected search queries with local character.	Yes
90	Panda Update No. 12	23rd March 2012	Google stated that this update affected around 1.6% of all search queries.	Yes
91	Panda Update No.11	27th February 2012	This was a small adjustment to the Panda Update that did not create significant fluctuation.	Yes
92	Page Layout Update ("Ads above the fold")	19th January 2012	Following this update, websites are punished if they display too much advertising above the fold. This is seen as inhibiting the user experience.	Yes
93	Panda Update No. 10	18th January 2012	This update was confirmed by Google, but it was not clear to what extent the algorithms were actually changed.	Yes
94	Panda Update No. 9	18th November 2011	This was another in the series of frequent Panda Updates.	Yes
95	Freshness Update	3rd November 2011	Google announced that this update affected 35% of all search queries. The adjustment to the algorithm dealt primarily with how up-to-date websites are.	Yes
96			» Freshness Update Analysis
97	Panda Update No. 8	5th October 2011	According to Google's Matt Cutts, this update to the Panda Algorithm affected up to 2% of all search queries.	Yes
98	Panda Update No. 7	28th September 2011	Google confirmed this iteration of the Panda Update, but gave no further details.	Yes
99	Panda Update No. 6	12th August 2011	This Panda Update was rolled out worldwide on the same day, and did not just affect English-language search queries. The only languages not affected were Korean, Japanese and Chinese.	Yes
100	Panda Update No. 5	23rd July 2011	This was another Panda Update confirmed by Google.	Yes
101	Panda Update No. 4	21st June 2011	The fourth update to Panda (also known as 2.2) was confirmed by Google, continuing the trend of monthly updates.	Yes
102	Panda Update No. 3	9th May 2011	The third Panda Update was more minor, the first to not be given full update status, and was named "Panda 2.1." To avoid confusion, this article numbers gives each Panda Update a unique number, not distinguishing between major and minor.	Yes and no
103	Panda Update No. 2.0	11th April 2011	The second Panda Update saw the algorithm change rolled out worldwide (for English-language queries), continuing to focus on low-quality content. Its impact also covered a more diverse range of websites, with estimated 2% of search queries affected.	Yes
104	Expanded Sitelinks	16th August 2011	Google tested the roll-out of expanded sitelinks, which greatly increase the size and visibility of a result in the SERP, over a few weeks. Eventually, Google settled on maximum six expanded links for a result, each with the URL and short snippet.	Yes
105	Schema.org Update	2nd June 2011	In an unusual act of cooperation, Google, as well as two other major search providers, Yahoo and Microsoft, made joint steps towards encouraging the use of structured data. Websites that use Schema markup can have more information shown on the SERP in the form of a Rich Snippet.	Yes
106	Panda/Farmer Update	23rd February 2011	Originally dubbed "Farmer" because of its impact on content farms, this update would later become known as "Google Panda." This was a serious attempt by Google to remove sites with thin or farmed content from the high positions in their search results, and give a boost to reputable, content-heavy sites.	Yes
107			» Panda/Farmer Analysis
108	Caffeine	8th June 2010	This was a major change to Google's indexing structure to include news, blog posts and other updates in its search results faster. Google stated that Caffeine meant that "50% fresher results" were provided thanks to the rollout of Caffeine.	Yes
109	May Day Update	May-10	This update was intended to improve the quality of search results. Mostly longtail keywords were affected.	Yes

The Importance of Website Development In this fast world

As time changes, we try to change ourselves, bring development in every phase of our life. Also, I must say that we have a superb adaptation skill. Just like, when social media developed from interpersonal connections to an internet connection, so did the business world. As a business person, Web Development company Ahmedabad is very crucial for you. When you sell any product or run a business, it’s important to sell the top-notch quality product. But in this modern era, it’s only half-way. Nowadays, an online presence has become a very important thing, otherwise, your product might be unrecognizable and will be forgotten. To generate your business, you must reach as many people as possible.

● What is Web Development?

Websites play an important role in any business development. Also, we encounter many websites and software daily which is built by a web developer. So, Web development is actually building websites and applications or maintaining the websites. It’s all about coding and does not concern the design of a website. Also, it’s about programming to improve the functionality of the website.

A web designer and web developer have totally different jobs. A web developer builds the visual design provided by the web designer using coding languages to make the website fully functional, so be careful when looking for Website Designing company in Ahmedabad.

● Why Website Development is important?
In recent years, there has been a shift towards social media sites, devices. It has totally changed the way people chat, now they access the web the shop, and the way of searching information has changed too. So, all shapes of businesses must develop or adapt to the change and their presence on the web.

Owning your web address and website will protect your brand identity, and that will avoid controlling your brand by any third party. Just like choosing a domain name, it is important to own your own domain name and use a reputable host company. It is vital to your business, brand, and your presence online. It makes more people engage with your website.

A brand logo is an important representation of your brand, and that must be frequently used. Also, you must have a consistent placement of your logo throughout your website.

Website Development Company Ahmedabad has evolved as an industry in the last decade. You must have noticed that the number of websites on the web is increasing at a rapid speed. Also, web developers and web designers are highly in demand. If you are wondering whether website development is truly the secret to success, then I would say yes! In the end, one thing that you must always prioritize more than anything is website development. This could help your organization to become the next big thing than simply keeping it unfamiliar.