Why you need to become very good in Digital Marketing by 2020

Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...

So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.

Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.

So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.

Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.

SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.

Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.

Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.

Is Entrepreneurs fail or a great ideas fail ?.

It doesn’t matter how unique or exceptional or smart your idea is, but it isn’t enough because an idea doesn’t guarantee results, but how well you execute it does.

Because whether you succeed or fail depends more on how you are giving life to the idea and the idea itself.

A great idea can bite the dust when poorly executed, while a not-so-good idea can succeed when implemented correctly.

Because execution is everything and success usually comes after numerous starts, adjustments, pivots, collective efforts, and commitment to cross the finish line.

And that’s where many entrepreneurs fail even when they start with a fantastic, groundbreaking idea.

It’s hard to accept because we all believe we are good at executing our ideas.

Unfortunately, we aren’t.

It might sound bitter, but you need to accept if you are serious about succeeding an entrepreneur.

I’ve seen so many of entrepreneurs, both successful and otherwise, and I’ve seen it always comes down to executing the idea.

But execution is a broad term, and it means a lot. It will make sense if we can drill a bit deep down, right?

We are going to discuss the five areas where entrepreneurs go wrong with execution and eventually fail.

Let’s start.

#1: They don’t know what it takes to succeed

Don’t get me wrong. Most entrepreneurs know they need to put a lot of effort to succeed, but they don’t know what it really takes to succeed. For example, to succeed as a business, you need to come up with the right idea, validate the idea, build an MVP, get your first customers, launch the product, get your 1,000 customers, and scale your business.

But how much effort is required for that is what you don’t know. For example, It might take a week to validate specific ideas and might take a month or two to validate some other ideas. You can validate some ideas with an online survey, and might need to meet a lot of people and ask the right questions, comb through the answers, and read between the lines to validate some ideas.

But, first, you need to define what success is and how you will measure it, and that’s where many entrepreneurs lose. They don’t know what to measure, how to measure, and how much effort is required to get there.

#2: They don’t know how to balance things

People who fail usually stay on the extreme ends. They either work hard or slack. They do too many things or nothing at all, and they feel motivated one day and lose hope the other day.

It doesn’t work.

Entrepreneurship is like running a marathon. It’s a long one, and you cannot start fast, lose steam in the middle, and fail to reach the finish line. You need to run fast enough and also preserve the energy to reach the finish line. You have to celebrate each milestone, no matter how small it is, and yet remain glued to the ultimate goal.

You have to get up after a fall, quickly assess what caused it, and move forward. That’s where people lose it. They either get excited when they win small or depressed when they fail.

#3: They follow what’s popular, instead of what they’re good at

This is a no-brainer.

After Facebook, hundreds of people wanted to build a social media platform even if they didn’t have the experience or expertise to build one. After Flipkart, so many people started an e-commerce business even if they didn’t have a clue as to what e-commerce is. And the list goes on. Even you might have seen a few of them.

Do you know what happened to all of them?

They all failed.

It’s like you decide to start a restaurant in your locality because the neighborhood restaurant is doing great. You can’t because before starting a restaurant, you should know a thing or two about running a restaurant and making it profitable. Otherwise, you’ll bite the dust. As an entrepreneur, contrary to the famous advice, you shouldn’t ask, “What do people want?”

Rather you should be asking, “What is it I know better than others that my market is missing and people would be interested in paying for it?” Because that will take you close to success than following a trend that you have absolutely no idea about. But many entrepreneurs miss that one while starting, and it leads them to failure.

#4: They don’t know what they don’t know

As much as you know what you are good at, you also need to know what you don’t know. It’s critical to your success, and failure to recognize your dark spots will lead you to crash for sure. For example, you could be a great developer, but if you aren’t exactly good at UX, you’ll end up building a product with poor UX. It could cost you everything. You could be great at selling, but if you terrible at time management and prioritizing deals, you’ll fail.

You should know what you don’t know so that you can find someone suitable to do those jobs for you while you focus on your strengths. It’s not just critical; it’s the thin line between your success and failure.

And there is another side to this.

People get too comfortable with things they know. They get to the stage where they believe they got it all figured out because they have plenty of experience.

Don’t do it.

Because the moment you start believing you have got it all figured out, you’ll stop listening and learning, and start making decisions based on assumptions. You’ll stagnate, and it’ll lead you to downfall. Be grounded and humble, and keep your mind always open to learning. It’ll help you grow.

#5: They don’t stay in their lane

Being an entrepreneur and founder gives you a lot of freedom—freedom to stay on course or go off-course. And that’s where things go wrong. People start doing things even if those are beyond their expertise simply because they can.

For example, if you have no idea about designing things, you should avoid suggesting color choices to your designer. If you don’t know much about advertising or marketing, you should avoid picking your marketing channels or suggesting them. But people cannot resist getting their hands dirty and have an opinion.

Because they are the founders, they feel entitled and start putting their suggestions and recommendations on things they don’t know much about. Where do people go off-course? The moment they try to do what isn’t their primary skill set, merely because they can. And that takes them to a downward spiral.

Those are the top five areas where entrepreneurs go wrong when it comes to executing their ideas and fail even when they have a fantastic idea. Remember, entrepreneurship comes with lots of responsibilities, and one of the most significant responsibilities that comes with it is how you are executing your idea, choosing what to do and how to do an.d in this your online presence is matter a more, so for this you can hire a good Digital Marketing Company to handle these stuffs.

You can choose not to make these mistakes.

You can choose to succeed or fail.  Choose wisely.