In this era of paradigm shift, do you really feel turning to DIGITAL?

Few days back, while reading an article in a world famous magazine, will mention its name in the consecutive paras, that the time is moving with its own pace, wherein I read that few Entrepreneurs not giving a damn thought to optimize their digital products which could adversely affect their latency to attract their potential customers.

I am pretty sure, many of you must have started their ventures with a thought to take it to next level with each passing phase but the end result is, you’re getting very limited clients that too through your existing business relationships. Dear, now is the time to digitally engage your prospective customers.

Many businesses stillbelieve on the former marketing trends including advertisements, and other forms of marketing, which has a very limited geographical reachand sometime costly too.

However, Online marketing tactics made it easier than ever to target local customers to generate brand value locally, definitely by deploying specific realms of digital marketing for local positioning of the brand.

I am sure, that by now you must be thinking to practice Digital marketing tactics for your business. Thus, before a digital marketing firm, being a smart Business owner, you should know digital marketing basic terms like Digital Marketing, What is SEO, what is ranking etc. let’s start one-by-one

What is SEO?
According to Forbes, SEO is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google, Yahoo or Bing. It increases both the quality and quantity of your website traffic.

What is Digital Marketing?
Digital marketing works for companies with a global reach as well as for local businesses.

What is ranking over SERP?
Whenever you type a keyword on any of the search engine like Google, Yahoo or Bing and press enter, you see a list of websites with a particular keyword you mentioned. This is called SERP ranking of a website.

Now! Let me ask you, do you really think that your business needs a Digital marketing services?Might be some of you say yes or some says no, but reality is Digital marketing is the best option in present scenario that not only gives you more n more reach among your potential customers in lesser time and economical ways but also build your brand value. Now, you will ask, HOW? Let’s go deeper

Cost-Effectiveness in the Targeted Customers For the marketing of any business, the cost always matters, so with traditional marketing tactics like ads on TV and print media, charges are very high, moreover, some businesses faces a hard time in competing with bigger Brands for ad space to gain attention of the consumers. While most of the digital marketing platforms are either free or are cost effective. Like for the paid campaign also you can measure the reach.

Targeted you Customers
In any marketing plan reaching out to the right audience is very important, digital marketing tactics helps to targeted people who would be atleast 95% interested in your company and products or services being offered.

Similar in paid campaigns, you can set your target audience using PPC (Pay-Per-Click) ad or a Facebook ad. You can set different attributes like age, gender, hobbies, occupation and others to target your audience. You can be as specific as you are willing to, when you’re targeting customers through your digital marketing paid campaigns.

Highly Measurable Results
One thing in digital marketing that will definitely help you to grow your business is, you can have a view over yourdigital marketing results and measure-them too. This means you could figure out whether your marketing campaign is performing well for you or not, giving any output or not, you can track everything in digital marketing.

Digital marketing has no room for guesswork as is the case with Traditional marketing. Each and every tactic used in any digital marketing campaign is measurable.

With the data offered by Google Analytics and other similar tools, you can have a look if a particular approach is effective or if it needs some tweaking. You can also use the things you learn and apply them to future campaigns to ensure better success rates.

Conclusion
Thence, to Conclude, it's time to think where you stand for your potential customer and whether what and how you are actually doing to bring them at your door to buy your services or products.

Most common reason for failure of startups

Before sometime I read an article in Fortune.com as per that article nine out of ten startups get failed and not even survive in the market for a single year. It looks very shocking! But unfortunately it’s the brutal truth of stratus.

Because most of the startups started by seeing the shining face of business owners where they worked and think that "If they can why not I" but actually they are unable to stay in the competitive market for a few months and close their startup business abruptly. But if analyze their targeted audience and they take some steps timely then they can survive and grow within a year.

Demand and Supply law is still working
Yes! the fundamental law of the economics i.e demand and supply is evergreen law of market, so before launching your business, you must understand the demand in the market and how much supply already their and if you are going to supply what unique thing you have to deliver. As not properly analyzing the needs & demands of your targeted customers is a very big reason due to around 42% startups fail to succeed.

Do you having User-Friendly Website
The present era is the era of online or we can say digital era, people wants everything over the internet, problem, solution, suggestions, advice, products, services, education everything, so this starts from website, so if you not having a very good user friendly website than your customer can go back from the landing page.

So, the question could be come to your mind that what is a user friendly website? this is the website which must hold all the information that your target customers want, have pages like About Us that tells about your company and business,there should be products or services pages so that they can read in details what you are going to sell.

Do your Logo Memorable?
Wow! its amazing! what a question, I spend a lot of money to design the logo it has a lot of information. Absolutely you are right but is it memorable? actually no one has accurate answer of this question,as everyone loves their business logo and everyone neglect others business logo untl unless they are not associated with that business, but you business logo must represent your business means if you see your own logo you think that it is associated with my business, as this association help you to build a brand identity.

Is your business present over Social Media?
In present scenario social media is reached at every home by smart phone, every single user spend at-least 4-5 hours in a day over social media, and we do not know which person become our client in future, so make your strong presence over Facebook, Twitter, YouTube, Instagram and LinkedIn, if you have no enough time then hire an agency for social media activities that can do this work for you.

Do you Managing Company Cash Flow Effectively?
Hope this question made you little upset, as it directly questioning about your financial position, but this is very required for a better results, as per a survey 29% startups often struggle to keep their finances uptight, so try to keep operating costs low in the starting.

Do you have Right Team?
As per the study 23% startups fail due to not having the right team, as per an article published at Entrepreneur.com before some time it says that forming a right team is perhaps the first critical step to building a sustainable company.

Remember, only an effective team can quickly make adjustments with your any situation and quickly pivot to the ever-changing market conditions, so it makes sense to invest in a good team to steer your startup towards success.

Is there any Lack of Commitment?
I seen so many business owners do not maintain the initial level of high commitments with client, as they they start very well at initial level but lose their focus and determination to succeed due to different reasons.

Many business owners left their business with no enthusiasm if they face any obstacles in their, like if they do not get the customers’ response then they lose patience and interest with client and then shutter down.

In this situation you have to restore your commitment, maintain high level of energy and interest, and if required then take help of experienced people to enable yourself to understand the problem and solve it.

Do Having a Powerful Internet Marketing Strategy?
As per the survey, more than 70% people worldwide looking for services, products, education, training etc over the internet, I can say mainly over the search engine so your internet marketing strategy must be includes search engine marketing, email marketing, display marketing.

Means if your business website is not ranking high up in the search engine results when a potential customers type some business oriented keywords on Google, you will not get the customers.

So, your business website must come up at the top search results for different business oriented keywords. So, are you equipped with a sound internet marketing plan? No! then you can contact with a digital marketing agency for these all works.

The Conclusion - How To Ensure Success

• Make an effective business plan
• Estimated cost of your business running for next 4 to 5 months.
• Be prepared to work hard to realize your business goals as it require extra efforts.

As so many business startups fail and abruptly close because they do not plans so many things. They have very little information about target market and customers. They do not make marketing efforts to make a meaningful visual communication with their potential customers. Also, they do not take care of their financial aspects of business.

Which SEO tool is Better - SEMrush or Serpstat

As we know that SEOs are worldwide using so many tools, but a few tools are very popular among the SEOs, so we are today going to comparing in between Serpstat vs SEMrush and try to find out which one is better for the SEOs.

As with the help of these tools SEOs can go in-depth of the analysis about the business, keywords and competitors and actually this is the prime part of Good SEO practices, because on the basis of these our work can ensure a business will be found in the top of the search engine results when users are searching for the service or product you are offering with the help of keywords associated to your business

The Main Differences Between Serpstat vs SEMrush

As per me both tools like Serpstat and SEMrush are all in one SEO toolkits having various other tools inside and features that can allow you to analyse for your SEO works, and able to know are you doing well, and you can show the improvements. These tools can also help you to find profitable keywords that you can use within your website or blog to get ranked and more page views.

S. No	Serpstat	SEMrush
1	Keyword Research Tool	Organic Research
2	Search Analytics	Advertising Research
3	Advertising Analysis	Display advertising tool
4	Content Marketing Ideation	Backlink analysis tool and backlink research tool
5	Competitor Research & Competitor Analysis	Keyword research
6	Rank Tracking / Rank Tracker	Product listing ads
7	Market Intelligence	Traffic analytics
8	On-Page Site Audit Tool	Market explorer
9	Reports and Infographics	SEO Writing assistant
10	API	Project tracking
11	White Label Reports	Site audits
12	Backlink Analysis	Social Media Tracker
13		Social Media Poster
14		Brand monitoring
15		On-page SEO checker

As per my analysis Serpstat does not having any social media tools inside, whereas SEMrush has social media tracking and posting tools included so that you can analyse and compete with your competitors’ social media strategy

Serpstat does not have SEO writing, whereas SEM rush has an SEO writing assistant feature that helps you to make sure that all of your content is optimized

Know about Serpstat

Serpstat is an all in one SEO toolkit that can help you to automate your SEO processes. It has a range of different modules to help you with different areas of your SEO campaigns, and it helps you keep track of your results and analytics from one central place.

Serpstat is not just for SEO professionals, it has also been designed to be used by analytics experts, content managers and PPC specialists, and digital marketers, so although it’s features are advanced, it’s suitable for anyone to use.

Mistakes and issues that you can find using this tool include:

• Links verification
• Correct interlinking verification
• Robots.txt settings
• Missing Pages
• The relevance of content within Meta Tags and length in title and description
• Headings (H1, H2 etc)
• Duplicate content
• Creation or correction of sitemap
• Problems with images
• Presence of “display:none” hidden content and frames
• Reports and Infographics

The reports you create can be fully customized with your branding and logo so that they are fully white labelled. This is a great feature if you are providing SEO services for another company or working as an agency. There are no limits to the number of reports you can export, and you can export them in multiple formats depending on what works best for you.

The Benefits of Using Serpstat

• Serpstat is an all in one SEO toolkit that will be able to handle all of your SEO needs.
• The user interface and dashboards are very easy to understand and use, even if you are a complete beginner.
• Serpstat can create white-labelled reports, which is a great option to have if you are working on an SEO project on behalf of a client.
• You can have unlimited users for your account, so you can add in your colleagues or your boss so that they can easily view statistics and reports.
• There is a free plan available with access to some useful features.
• The pricing is affordable compared to other SEO toolkits.
• The reports are presented visually and are easy to understand.
• The Downsides to Using Serpstat
• The customer service team can be a little slow to respond during peak times.
• There have been reports that the keyword difficulty can occasionally be inaccurate.
• White labelled reporting is only available on the ‘Enterprise’ plan which is very expensive, so not suitable for everyone.

Know about SEMrush

SEMrush is an all in one marketing toolkit that gives you everything you need to grow your online presence through SEO, PPC, and content marketing. As well as helping you see how your own sites are performing, you can also use SEMrush to analyse your competitors’ strategies and work on outranking them in SERP results.

This tool allows you to:

• Optimize the links on your pages (internal and external)
• Add in any missing tags
• Optimize titles, meta descriptions, and HTML tags for search engines and users
• Check for and correct any broken images
• Detect and erase any error pages
• Find duplicate content
• Perform HTTPS checks
• Backlink Checker

The metrics you can track include:

• Changes in your number of followers, compared to your competitors
• Engagement levels over time
• Find the hottest topics through the hashtag reports
• Find the most engaging social media posts
• Analyze publishing trends over time
• See who’s mentioning you or your competitors

The Benefits of Using SEMrush

• SEMrush allows you to spy on your competitors’ SEO strategies so that you can compare them with your own and find new link building opportunities.
• The SEO writing assistant helps you to ensure that your content is always fully optimized for search engines.
• You can easily do organic and paid keyword research, find competitive keywords, long-tail keywords, and related keywords to enhance your keyword strategy for your SEO campaigns.
• SEMrush has advanced reporting and analytics features, so you can easily create professional reports with all the information you need at the click of a button.
• SEMrush offers good value for money when you consider all the tools and features it includes.
• The Downsides to Using SEMrush
• There are so many tools available that it can be a little confusing to navigate everything at first.
• It’s not always clear how to use all of the tools at first, so there is a learning curve.

Serpstat vs SEMrush FAQs:

Does Serpstat offer SEO or PPC services?
This platform is more focused on marketing professionals, which means it does not offer SEO or PPC services to their customers.

What Google Volume does Serpstat show?
Serpstat does not collect data in real-time, nevertheless shows the monthly average keyword volume of the last year and third-party services.

Serpstat vs SEMrush Compared: Which is better?

After comparing Serpstat and SEMrush side by side, it’s clear that both of these are great SEO toolkits.

But which one is better?
Well, that depends on your needs really.

Keep in mind that Serpstat allows you to use its basic features for free (within usage limits), whereas SEMrush offers a 7 day free trial with access to all features, but you will need to provide your credit card details when you sign up

What is White Hat, Black Hat and Gray Hat SEO

As with the name you can assume that black hap means not fair, white hat mean fair while gray hat mean something situation in between fair and unfair, might be you can think that from where these terms came, actually these terms came from film industry or theater where hero and villain identified by their hat, I think no need to tell you that who used which type of hat obviously hero wore white hat while other one is other one hat.

Now the second question would be your that what is association of white hat with SEO, so here the practices we do as per the Google's guidelines come under white hat while those practices are not allowed by Google came in black hat, so further question will be..what are the Guidelines of Google, here are a glimpse of those

Google’s Guidelines

Google explained quite clear webmaster's guidelines that are used by worldwide SEO professionals to identify what could land a website for ranking.

Google calls our attention to the “Quality guidelines”, those that denote “the most common forms of deceptive or manipulative behavior” over the web-pages.

In these guidelines, we can see name of some activities like “cloaking”, “doorway pages”, and “scraped content”.

The guidelines directly relate to the changes in Google’s algorithms over the years.

Penguin, Panda and Payday all included measures to lessen the presence of websites in the SERPs that don’t follow the guidelines.

What is the difference Between Black Hat & White Hat SEO
The basic difference between the black hat and white hat SEO is whether you are working in the spirit of the search engines’ guidelines.

There may be nuances to the guidelines that you find unclear, but are you working to meet the guidelines or get around them?

What is Gray Hat SEO?
As with a lot of SEO, there are differing opinions on what gray hat SEO is.

Take the first page of Google’s results on “what is gray hat SEO” and you’ll see articles with a mixture of definitions, broadly falling into the categories of:

• It’s a mixture of white hat and black hat techniques.
• It’s a tactic that is currently either white or black hat but with changes to the ways search engines work could become the opposite in the future.
• Both of these definitions have a commonality.

1. Gray hat SEO is neither black hat nor white hat, but something in the middle.
2. Either transitioning between the two, or a mixture of the two.
3. It’s a blurred line.
4. Not something that you would willingly inform Google you are doing.
5. Not something you should automatically be penalized for.
6. It’s not necessarily a bad practice, but it is being done with the intention to get ahead in the rankings.

Why Do These Definitions Matter?
Essentially, the use of white, black, and gray hat terminology is arbitrary.

Black hat techniques, ones that deliberately go against the search engine guidelines, carry risks.

As such, websites that go against the guidelines could be penalized by an outright, or partial ban from the search engine.

That’s very serious if the website isn’t your own.

You may cause a business to lose its largest source of income if it can no longer be found through its main organic source.

In the absence of a governing body, clients of SEO pros do not have much to go off, except:

“Do you use only white hat techniques?”

A question I’ve heard prospective clients ask. "What are some activities you could place in the black, white, and gray hat categories?"

Link Building
Google’s Webmaster Guidelines state:

White Hat
Creating content of value to users with the goal of educating, informing or delighting them. Just so happens that the content is so good that other sites want to link to it as a resource.

Black Hat
Private blog networks (PBNs), adding your website link to any blog comment you can, and paying for links. These all clearly go against Google and Bing’s webmaster guidelines.

Gray Hat

Creating content purely for the sake of gaining links could be considered against Google’s guidelines by the definition given above.