Fundamentals of Digital Marketing for 2020

As the year started, people who are associated with Digital Marketing industry get scared that what Google, Social Media and other advertisement places will react in new year, and really this is dramatically situation for everyone as one side there is time to enjoy new year while other side fear of client expectations, but now New Year celebration is over, but what about the Digital Marketing Industry? is this stable of still ups and down?

How many of you noticed that in the last week of Feb 2020 there is one update came from Google side? Yes this was an update that given a jerk in Ranking over Google, and what is about the other social mediums? yes they too made some changes for the users experiences!

Driven force of digital platforms

Do you know the basic philosophy of Digital Marketing? really this is very simple to understand, in the off line marketing we can not observe the audiences reaction for our promotion but in online or digital marketing industry we can analyze their experiences and reactions, and on the basis their behavior we can plan and change our products/services and way of the promotion .

Actually all the online promotional platform working on the basis of Artificial Intelligence now these days, means platform noticing the behavior and all the activities including their moments , and one the basis of this data these platform display the posts, ads and content before the users/visitors, I hope I have explained this point with you that Data science and Artificial Intelligence become the part of digital marketing.

Google Search Organic Ranking

The core of digital marketing industry is Search Engines and Google is backbone of Search Engines, as only Google owns the 90% search share of entire searches over the search engines, means 9 out of 10 people use only Google to find desired products, services, information, knowledge and solutions, but the primary concern is still the same, how site get ranked over the Google.

Actually Google started understanding of a user behavior since when they open their Google Search in their smart phone or computer or tablate, here your location, nearby area, what you search, which link you clicked, how much time you spent on an opened website, which page you visited in that site, what query you searched after left that website, and than again run entire cycle.

So, on the basis of user's behavior over your website, Google decide a quality score for those key terms by which users reached their. So the On Page presence of website much matter in year 2020, as for the ranking purpose we do a lot of off-page and on-page promotion, but other than this we need to focus on the layout, feel, navigation, pointed information etc etc.

To be continue for Part 2.....

Why Your Business Needs a Business Growth Adviser

I think this was a very new word for me before 2 months, but when I met a person who introduce himself as "Business Growth Adviser",  then I was really very surprised that what is this profile, but the name is very impressive and impact-full, so I invested my 90 to 100 minutes with a long and deep discussion with him for various aspects and prospects of Business and its growth.

After a long discussion, I found that business is not only sales, but it is combination of Sale, Projects, Delivery, Human Resource handling, task assignment and completion with timelines.

Apart from this, this person keep a business owner active throughout the day, week and month, for every project, every client and even for every employee.

Now I have collected some points on which a Business Growth Adviser keep their very keen views and observation.


1. Keep you active and focused.
As a business owners so many times we think that everything is going well and never think that in the fast moving world it is really not a very time taking process to get pulled off track. Here A growth advisor keeps you active in your field, share you market trends/research and keen you focused on the more critical aspects that directly influence your business growth.

2. Provide external support and business structure.
When I was running my business in year 2016 than I was thinking that doing a business very easy and we can earn a lot of money, while within a year I realized that growing a business can be a lonely endeavor if you not have external support of market experts. Hence, a growth adviser or we can say mentor, worth their weight in salt, helps you employ growth metrics to measure your headway. The numbers never lie. They tell you whether you're growing or not growing. No guessing needed.

3. Offer you their expertise.
A business growth adviser spent a lot of time in the market trends, ups and downs, requirement, reason of boom and reason of slowdown or out of market, So a skilled growth advisers offer business expertise and knowledge about growth strategies and business development. This falls under the "two heads are better than one" scenario. Your ability to leverage additional business acumen lets you skillfully maneuver the curves and bends along the business growth road.

4. Propose insight.
Many times you're too close to your own situation to clearly see what's working or what's not. An extra pair of ears and eyes helps heightens awareness and keeps you hip to where to put your energy, focus, and effort.

5. Deliver guidance.
A good growth mentor or advisor provides guidance on growth strategies, key activities, and potential roadblocks. They make available analytical intelligence to make sure you're equipped to make smart, strategic decisions.

Finally, A business growth advisor is your well wisher who keep you updated abut the market trends, demand, you can call them mentor who can advice you time to time what to do and what not to do and support you in the digital marketing to bring best clients from all over the world.

Importance of Schema Markup for SEO 2020

Schema markup is a form of micro data and found at Schema.org, Once added to the WebPages, schema markup creates an enhanced description for better user experience(commonly known as a rich snippet), which appears in search results when our web page ranked for any key term. World's most of top search engines like Google, Yahoo, Bing, and Yandex has started collaborating to create Schema.org in year 2011. Schema markup is especially important in the age of Hummingbird and RankBrain algos. How a search engine interprets the context of a query will determine the quality of a search result.

Schema can provide context to an otherwise ambiguous webpage.
Theory Via Schema.org:
“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, Avatar tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means—“Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”

Does Schema Improve Your Search Rankings?
There is no evidence that microdata has a direct effect on organic search rankings.
Nonetheless, rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.
According to a study by acmqueue, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.
Very few things in SEO, today, can move the dial quickly. This can.
What Is Schema Used For?
Businesses and organizations
Events
People
Products
Recipes
Reviews
Videos
Above are some of the most popular uses of schema markup. However, there’s a good chance that if you have any sort of data on your website, it’s going to have an associated itemscope, itemtype, and itemprop.
Benefits of Using Microdata
Microdata is a set of tags that aims to make annotating HTML elements with machine-readable tags much easier. Microdata is a great place for beginners to start because it’s so easy to use.
However, the one downside to using microdata is that you have to mark every individual item within the body of your webpage. As you can imagine, this can quickly get messy.
Before you begin to add schema to your webpages, you need to figure out the ‘item type’ of the content on your webpage.
Once you’ve figured out the item type, you can now determine how you can tag it up.
Let’s look at an example. Let’s say that you own a store that sells high-quality routers. If you were to look at the source code of your homepage you would likely see something akin to this:
Once you dive into the code, you’ll want to find the portion of your webpage that talks about what your business has to offer. To make things easier you can browse a list of item types here, plus you can view extensions to identify the specific entity that you’re looking for. Keep in mind that this list is not all-encompassing, so there is a possibility that you won’t find the item type for your specific niche. You can apply these tags to the rest of the page now. When using tags to identify item properties, it’s not necessary to tag the entire line, just the one portion the property is making reference to.
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For example, if you have a line that says Address: 1234 w sunshine blvd, then you only need to apply the tags around the address itself and nothing else.

This code may look complicated, but schema.org provides examples on how to use the different item types, so you can actually see what the code is supposed to do. Don’t worry, you won’t be left out in the cold trying to figure this out on your own!
If you’re still feeling a little intimidated by the code, Google’s Structured Data Markup Helper makes it super easy to tag your webpages. To use this amazing tool, just select your item type, paste in the URL of the target page or the content you want to target, and then highlight the different elements so that you can tag them.
Using RDFa
RDFa is an acronym for Resource Description Framework in Attributes. Essentially, RDFa is an extension to HTML5 and it was designed to aid users in marking up structured data.
RDFa is considered to be a W3C recommendation, meaning that it is a web standard, and it can be used to chain structured data vocabularies together. This is especially useful if you want to add structured data that stretches beyond the limits of Schema.org. You can breathe a sigh of relief. RDFa isn’t much different from Microdata.
Similar to microdata, RDFa tags incorporate with the preexisting HTML code in the body of your webpage. For the sake of familiarity, we’ll look at the tech website once again as an example.
The HTML for your tech site would likely look like this before it was modified:

To begin, you want to ensure that the vocabulary that you’re using is Schema.org and that the webpage in question is making reference to a technology page.
For this example, you can search for “technology” on Schema.org to learn how to tag different elements. Typically, you’ll find examples near the bottom of the page that will show you how to use them in practice.
Simply click on the RDFa tab to view specific RDFa examples.
Next, you need to use the vocab tag combined with the URL http://schema.org to identify the vocabulary for the markup. To identify the page type, use the typeof tag. Unlike microdata, which uses a URL to identify types, RDFa uses one or more words to classify types. Comparing microdata and RDFa side by side, the type of attribute is the equivalent of the item type attribute found in Microdata. Furthermore, the property attribute would be the equivalent to the item prop attribute.
For further explanation, you can visit Schema.org to check lists and view examples. You can find which kinds of elements are defined as properties, and which are defined as types.
Going back to our earlier example, the tech page would look like this after it has been appropriately tagged:

To aid you, every page on Schema.org provides examples on how to properly apply tags. Of course, you can also fall back on Google’s Structured Data Testing Tool.
Conclusion Hopefully, any fears that you might have had when you heard the word “Schema” or “Structured Data” have been put to rest.Schema is much easier to apply than it seems and it’s a best practice that you need to incorporate into your webpages. The work may seem tedious. But given time and effort, you’ll be

Why you need to become very good in Digital Marketing by 2020

Digital Marketing is expending day and night, it is actually expending from computer to mobile, market to home, we all are dependent on the results those come due to the rewards of Digital Marketing either it is by search engine, social media, voice search, email, whatsapp, Instagram etc etc...

So now we can say that the advancements in the technology is actually changing the trends in digital technology, digital marketing is expected to take massive strides in the future of our requirements. We can see various E-commerce platforms like Amazon, Flipkart, etc has prioritizing their marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out various algorithm's updates.

Voice searches and Vernacular Searches over the search engines are growing at a rapid pace and the trend will witness an exponential growth by year 2020. According to a survey by Economics Times of India, Digital advertising is expected to grow at 32% CAGR (Compound Annual Growth Rate) to reach approximately 19,000 Crore INR by 2020. The data also suggests that digital media spend which is 15% at present year, will go up to 24% by 2020 this included CAGR growth for Video search by 38%, Display ads by 36%, and Search on search engines by 25%; all three verticals i.e Video, Display and Search engine searches are found to increase their share in spends by 2020.

So, to become exceptional in Digital Marketing in 2020 we need an Integration of Technology with the Digital Marketing at every point. Analyze end to end customer's experience – It is very important for any business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing - Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR - In present scenario the use of AR (Augmented Reality) and VR (Virtual Reality) has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook ads - Facebook has been heavily investing in Augmented reality and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With Facebook feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Online Store's Visiting - Now these days a business with an online presence has major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behavior, business organizations must invest in a digital tool which provides information accurately.

Amazon now a Big Player in Digital Marketing - Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue since last year. The elevated buying intent of users makes it an immense platform for every Consumer Goods. This rapid growth showing how Amazon is committed to change the landscape of digital marketing.

SEO of Amazon - As per industry insights the Amazon is the first choice of over 56% of consumers if they want to shop online, and 51% cross check with Amazon if they are buying from any other platform. This search behavior is slated to increase by 10-15% by end of year 2020. This reflects upon the importance of using " optimisation" in any e-commerce website.

Become an Expert in Google Shopping : In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes: Voice Search - As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – As per the recent survey 30hrs/week is an average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial for year 2020.

Native Ads taking over Mobile - Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Focus on Private and Customized Marketing - In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp - The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC (Television Advertising Campaign) of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media - One of the recent studies reveals 63% of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Conclusion or Bottom Line: The digital world is moving very fast so the demands, expectations, results, conversion, leads, business everything is about to come in instant mode, so need to make Digital Marketing industry and demand efficient to survive in year 2020.

Is Entrepreneurs fail or a great ideas fail ?.

It doesn’t matter how unique or exceptional or smart your idea is, but it isn’t enough because an idea doesn’t guarantee results, but how well you execute it does.

Because whether you succeed or fail depends more on how you are giving life to the idea and the idea itself.

A great idea can bite the dust when poorly executed, while a not-so-good idea can succeed when implemented correctly.

Because execution is everything and success usually comes after numerous starts, adjustments, pivots, collective efforts, and commitment to cross the finish line.

And that’s where many entrepreneurs fail even when they start with a fantastic, groundbreaking idea.

It’s hard to accept because we all believe we are good at executing our ideas.

Unfortunately, we aren’t.

It might sound bitter, but you need to accept if you are serious about succeeding an entrepreneur.

I’ve seen so many of entrepreneurs, both successful and otherwise, and I’ve seen it always comes down to executing the idea.

But execution is a broad term, and it means a lot. It will make sense if we can drill a bit deep down, right?

We are going to discuss the five areas where entrepreneurs go wrong with execution and eventually fail.

Let’s start.

#1: They don’t know what it takes to succeed

Don’t get me wrong. Most entrepreneurs know they need to put a lot of effort to succeed, but they don’t know what it really takes to succeed. For example, to succeed as a business, you need to come up with the right idea, validate the idea, build an MVP, get your first customers, launch the product, get your 1,000 customers, and scale your business.

But how much effort is required for that is what you don’t know. For example, It might take a week to validate specific ideas and might take a month or two to validate some other ideas. You can validate some ideas with an online survey, and might need to meet a lot of people and ask the right questions, comb through the answers, and read between the lines to validate some ideas.

But, first, you need to define what success is and how you will measure it, and that’s where many entrepreneurs lose. They don’t know what to measure, how to measure, and how much effort is required to get there.

#2: They don’t know how to balance things

People who fail usually stay on the extreme ends. They either work hard or slack. They do too many things or nothing at all, and they feel motivated one day and lose hope the other day.

It doesn’t work.

Entrepreneurship is like running a marathon. It’s a long one, and you cannot start fast, lose steam in the middle, and fail to reach the finish line. You need to run fast enough and also preserve the energy to reach the finish line. You have to celebrate each milestone, no matter how small it is, and yet remain glued to the ultimate goal.

You have to get up after a fall, quickly assess what caused it, and move forward. That’s where people lose it. They either get excited when they win small or depressed when they fail.

#3: They follow what’s popular, instead of what they’re good at

This is a no-brainer.

After Facebook, hundreds of people wanted to build a social media platform even if they didn’t have the experience or expertise to build one. After Flipkart, so many people started an e-commerce business even if they didn’t have a clue as to what e-commerce is. And the list goes on. Even you might have seen a few of them.

Do you know what happened to all of them?

They all failed.

It’s like you decide to start a restaurant in your locality because the neighborhood restaurant is doing great. You can’t because before starting a restaurant, you should know a thing or two about running a restaurant and making it profitable. Otherwise, you’ll bite the dust. As an entrepreneur, contrary to the famous advice, you shouldn’t ask, “What do people want?”

Rather you should be asking, “What is it I know better than others that my market is missing and people would be interested in paying for it?” Because that will take you close to success than following a trend that you have absolutely no idea about. But many entrepreneurs miss that one while starting, and it leads them to failure.

#4: They don’t know what they don’t know

As much as you know what you are good at, you also need to know what you don’t know. It’s critical to your success, and failure to recognize your dark spots will lead you to crash for sure. For example, you could be a great developer, but if you aren’t exactly good at UX, you’ll end up building a product with poor UX. It could cost you everything. You could be great at selling, but if you terrible at time management and prioritizing deals, you’ll fail.

You should know what you don’t know so that you can find someone suitable to do those jobs for you while you focus on your strengths. It’s not just critical; it’s the thin line between your success and failure.

And there is another side to this.

People get too comfortable with things they know. They get to the stage where they believe they got it all figured out because they have plenty of experience.

Don’t do it.

Because the moment you start believing you have got it all figured out, you’ll stop listening and learning, and start making decisions based on assumptions. You’ll stagnate, and it’ll lead you to downfall. Be grounded and humble, and keep your mind always open to learning. It’ll help you grow.

#5: They don’t stay in their lane

Being an entrepreneur and founder gives you a lot of freedom—freedom to stay on course or go off-course. And that’s where things go wrong. People start doing things even if those are beyond their expertise simply because they can.

For example, if you have no idea about designing things, you should avoid suggesting color choices to your designer. If you don’t know much about advertising or marketing, you should avoid picking your marketing channels or suggesting them. But people cannot resist getting their hands dirty and have an opinion.

Because they are the founders, they feel entitled and start putting their suggestions and recommendations on things they don’t know much about. Where do people go off-course? The moment they try to do what isn’t their primary skill set, merely because they can. And that takes them to a downward spiral.

Those are the top five areas where entrepreneurs go wrong when it comes to executing their ideas and fail even when they have a fantastic idea. Remember, entrepreneurship comes with lots of responsibilities, and one of the most significant responsibilities that comes with it is how you are executing your idea, choosing what to do and how to do an.d in this your online presence is matter a more, so for this you can hire a good Digital Marketing Company to handle these stuffs.

You can choose not to make these mistakes.

You can choose to succeed or fail.  Choose wisely.

Design a Land of Your Dreams Job in Digital Marketing for 2020

Either you’re looking to jumpstart a new career or take your current skills upgraded, an advance Digital Marketing course will give you the best boostup to become a digital marketing professional. With the nine jams of Digital marketing by spending some hours of your life, you’ll be well-versed in the top marketing tools and skills of 2020, including Facebook Ads, Google AdWords, Email and various other platforms.

Here's what's included:

Easy to Learn Email Marketing
For Email Marketing the MailChimp is the base line, it has proven many times highly successful in helping businesses build their brand and engage with audiences online. You can how to optimize content, build your email lists and A/B split test emails and can track the response.

Facebook Ads & Facebook Marketing Mastery Course

Facebook is one of the most important advertising mediums used today and you’ll be in a position to take the job market by storm. You must learn how to create different Facebook ads, optimize them for increased conversions and decreased costs, and grow your Facebook likes and post engagement.

The Ultimate Guide To Google AdWords

Every day people even you & me too use Google to find new products, which is why knowing how to optimize an AdWords campaign is a vital marketing tool. Must know how to set up your AdWords account from scratch, select and use keywords to your advantage, and structure campaigns that will drive high-quality traffic to your website.

Retargeting & Remarketing

Retargeting is an effective marketing strategy because it targets people who are already familiar with a brand and have recently demonstrated interest. You need to learn how to drive traffic and get the most out of that traffic and also dive deeper into content marketing, AdWords and targeted display.

Build The Perfect SEO-Optimized Website or Blog

Web design is a sought-after skill these days and WordPress is no exception.  You can learn if possible,how to build an SEO-optimized site from scratch and how to repeat the process quickly. Through step-by-step, you should learn how to set up domain registration, site hosting, the back-end, and much more.

Know the Complete SEO life cycle

As of now SEO is more than a fancy buzz word that employers like to hear, it’s crucial to optimizing a blog or website. You must explore keywords, on-page optimization and takes an extensive look at backlinking, so you can learn how to use quality links that will boost your site’s search ranking.

Amazon Traffic, Sales and Marketing for Sellers & Affiliates

If you’re interested in learning how to sell tangible products as either an Amazon FBA seller or an affiliate, you need to know, including how to market your Amazon FBA listings & Amazon affiliate links.

SEO Affiliate Domination

Thanks to the Internet, there are countless ways to make money using free or low-cost strategies. The goal of is to show you how to become successful using e-commerce, affiliate marketing, SEO, and video marketing. You’ll also gain a better understanding of how to build brand authority.

Affiliate Marketing: The Fast Track Formula

There’s a reason affiliate marketing is so popular — it’s one of the most productive online business models out there. You have to learn how to find a domain, set up a website, and use social media to increase your exposure, traffic, and ultimately sales!

The coming year 2020 is life changing year for everyone, so why wait learn and earn to enjoy a happy life.

What to Know About June Broad Core Algorithm Update?

As per my own observation since last 1-2 weeks, I found that the real-time Penguin algorithm is a part of Google’s core algorithm. The Penguin algorithm deals with links.

There has been no official comment or announcement from Google on whether the Penguin algorithm is a part of the June 2019 Core Algorithm Update.

However, it bears noting that on March 2019, Gary Illyes said in a Pubcon Florida keynote address that Google’s team continues to improve the Penguin algorithm.

1. Google’s official guidance is that there is nothing to fix, as either it will impact or not.
2. Google Updates sometimes take a week to ten days to bounce around. So it’s best to wait before forming conclusions about what happened.
3. Google’s Broad Core Updates do not target specific niches. Google’s John Mueller confirmed that the badly-named “Medic” update was not targeting health related sites.  That makes sense for a broad core algorithm update.  The definition of broad is something that has a wide scope. Anyone who says a broad core update is targeting a niche is likely mistaken.
4. Google’s broad core updates can be said to be about relevance. Site quality always remains important. But it’s never been the sole focus of the algorithm. It’s important to keep in mind that this is a broad core algorithm update, not just a “site quality” update.
5. When trying to figure out why your site is no longer ranking well, don’t approach it from the point of finding what to fix. Instead, it may be more helpful to ask yourself why your site might not be viewed by Google as relevant anymore.
6. Sometimes it’s more productive to wonder less about what’s wrong with your site. It could be more productive to consider what’s more relevant about the sites that are ranking better.

As I seen that a few authoritative websites are said to have lost rankings in the June 2019 Core Algorithm Update. This exposes a weakness in the theory that factors such as E-A-T (Expertise, Authoritativeness and Trustworthiness) are directly associated with ranking declines.